Execs & Accounts: Quaker Oats, Nurun, Publicis New York

The Quaker Oats Company made Tribal DDB its digital agency of record for Quaker brands in the U.S. The move consolidates digital marketing for Quaker Oatmeal, Quaker Snack Bars, and Quaker Life Cereal, among others.

Canadian digital and direct agency Nurun hired Steve Carbone as president of North America, based in New York. Carbone was most recently a member of Grey Group’s G2 executive team. He joined Grey Advertising 18 years ago and started its interactive unit Grey E Marketing.

Publicis New York created an integrated public awareness campaign on college readiness. The integrated KnowHow2GO effort was produced in cooperation with the Lumina Foundation for Education, American Council on Education and Ad Council. In addition to broadcast and other traditional placements, the campaign includes a Web site and viral video ads.

Avenue A/Razorfish redesigned and relaunched Philly.com for Philadelphia Media Holdings. The media company also owns The Philadelphia Inquirer and Daily News. The new site claims to offer a more interactive experience for those living, working, or visiting the Philly area. The Microsoft-owned agency’s local office handled the project.

Greater Than One, a digital marketing agency based in Manhattan, named Elizabeth Izard Apelles as chairman and CEO. In other appointments, Richard Newman is now president and Joellen Sommer is chief financial officer. Apelles co-founded the agency eight years ago.

Mobile marketing firm Velti made several senior appointments in the U.S. and U.K. Aris Hadjiaslani joins as general manager Velti U.K., Clare Grant as group marketing director, Paul Cheng as VP of corporate development for Velti North America, and Kimberley Obremski as VP of sales, North America. Ansible, Velti’s joint venture with Interpublic Group, also made several hires.

The Knot rehired Carol Koh Evans as chief operating officer. She was previously with the company in a corporate development role, but left two years ago to take a position with Microsoft-owned Massive Inc. as general manager.

Online health network Waterfront Media named Doug McCormick chairman of its board. McCormick has served as chairman and CEO of iVillage and president and CEO of Lifetime Television Networks.

Neiman Group Philadelphia recently named George Ward associate director of strategy and insights. His previous interactive experience includes work with Universal Studios, DuPont, Syracuse University, and AstraZeneca. His appointment was one of five the company made in Q1.

ContextWeb promoted two senior executives. Jay Sears becomes EVP of strategic products and business development. Shanthini Sarkar was bumped up to chief product officer in the ad network company’s ADSDAQ Exchange.

Empower MediaMarketing hired Jessica George as director, word-of-mouth marketing, a new position. She joins from Northlich in Cincinnati, where she was account supervisor.

Search agency Prime Visibility added AnswersTV and CelebTV.com as clients. Both are based in Chicago.

Travel Ad Network promoted COO Brian Silver to president. Silver was previously COO at Did-It Search Marketing and VP of operations at IAC Advertising.

Tremor Media hired Steve Pearson as SVP of engineering. He joins from CBS Interactive, where he spent the past seven years.

Mobile marketing firm HipCricket hired Greg York as vice president of engineering. York was VP of engineering at VoiceBox, a provider of voice-based mobile search for the automotive and telco industries.

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