Execs & Accounts: Quattro Wireless, Kudzu.com, Ralph Lauren
Response Media wins Cox Enterprises account for integrated marketing, while Quattro Wireless is working with Cox Newspapers to create mobile editions.
Quattro Wireless is working with Cox Newspapers to provide mobile editions. Quattro will power mobile sites for local news markets around the country. Initial sites include Statesman.com in Austin, Texas; PalmBeachPost.com in Florida; DaytonDailyNews.com in Ohio; and WacoTrib.com in Texas.
Ringleader Digital was selected by IAC Advertising Solutions to deliver ads to its mobile audience. The IAC network adds properties such as Citysearch, Match.com, Evite, Ticketmaster, Excite, Fun Web Products, IWON, and RealEstate.com to the Ringleader mobile ad network.
Response Media will support Cox Enterprises site Kudzu.com with an integrated online B2C marketing effort. The agency will seek to build national brand awareness for the site.
Ralph Lauren extended its relationship with GSI Commerce. GSI Commerce signed a five-year extension for an e-commerce Web technology, e-commerce and multichannel marketing solutions agreement.
Visible Measures and Dynamic Logic will partner on video measurement research. The two plan to jointly work on projects to provide marketers with insight into video advertising campaigns and impact into brand perception.
Jean Macke joined Inter/Media Advertising as account executive. Macke will be responsible for planning, implementing, and evaluating media buying on the Corinthian Colleges account. She previously served as sales manager for Los Canyons Golf Club, and was media supervisor for the Sachs Group.
The Advertising Research Foundation added new members to its board of directors. Among them are Colleen Fahey Rush, MTV Networks; Gian Fulgoni, Comscore; Bob Lord, Avenue A/Razorfish; Mike Pardee, Scripps Networks; George Shababb, TNS Media Research; and Stan Sthaunathan, The Coca-Cola Company.
AdGent 007 added Rob Norman and Greg Stuart to its advisory board.
Internet Broadcasting named Luke Edison chief revenue officer. Edison spent 10 years at AOL in business development, category sales, and national sales.
