Radar DDB moves Yvonne van Dinther to Toronto. DDB Canada is expanding, adding an office in Toronto. Van Dinther has been selected to head up the Toronto office. In Vancouver, Justin Young has been hired as MD of Radar DDB overseeing Western Canada.
Playboy.com goes social with Mzinga. Playboy selected Mzinga to power its social media on the magazine’s Web property. The men’s interest site will include applications such as discussions, article comments, ratings, reviews, and social profiles.
Denuo sees the return of a founder. Tim Harris re-joined the agency as senior vice president after spending two years in the video game development space. He formed the company Seven Lights and developed the game The Continuum.
Microsoft is living on the JiWire. McCann Worldgroup created a campaign for Microsoft to promote Office 2007 Home and Student editions. The campaign is running on JiWire’s media channel, a mobile network, which deploys geo-targeting to reach high-income families and parents of school-age children. McCann is responsible for strategy and creative.
Cost Plus World Market expands its relationship with GSI Commerce. The agreement adds interactive marketing services through GSI Interactive, among other new activities. The agency will provide design and marketing services.
Ad network ad pepper brings in new executive. Sean Finn was named VP of business development in North America at ad pepper media to lead the expansion of the iSense Network and iLead publisher network. Finn began his Internet advertising career with the launch of 2Can Media, and built the sales division of DVD store Express.com.
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Here are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research: