Razorfish named its VP of media, Sarah Baehr, to the additional role of national media discipline lead. She replaces Jeff Lanctot, who was recently named chief strategy officer.
Karan Monahan joined BBH New York as head of interactive production. Prior to joining BBH, Monahan was managing director of Perfect Fools New York, director of production at Big Spaceship, and executive producer and senior account lead at R/GA.
Space150 hired Mike Fetrow as VP creative director. Fetrow was previously executive creative director at Colle+McVoy, prior to which he worked with agencies Carmichael Lynch, Saatchi & Saatchi, and Fallon McElligott.
Denver-based Cactus hired Michael Martelon as COO. The Denver native has designed programs for Reebok, New Balance, and Massachusetts Port Authority.
Msnbc.com hired or promoted several sales staffer. Celia Wu was hired as senior director of sales development, a newly-created position in Redmond. Jeff Flores joined as the Western region’s director of sales and will be based in the San Francisco office. Laura Hagen, who formerly led msnbc.com’s Eastern region as director of sales, was promoted to senior director of integrated sales.
Chicago-based agency Sponge created a viral campaign for a microfinance nonprofit. Sponge, along with Manifest Digital, created a Web site, seasonal gift card program, and viral marketing and banner campaign for Opportunity International, a nonprofit organization committed to solving global poverty. The Web site, OptInNow, is accessed at optinnow.org.
Komli Media and PointRoll formed a rich media partnership for the India market. Komli, a digital advertising and technology company in India, will deliver PointRoll’s rich media technologies in the country, making rich media ads accessible to Indian advertisers and publishers.
NTN Buzztime named Jeffrey Lewis EVP of digital ad sales. Lewis will work to grow sales of the company’s advertising displayed on Buzztime game-playing screens. He was previously vice president of sales at Ripple Networks.
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