Razorfish laid off 40 in New York, citing financial industry woes. The cuts came as the company acquired Spanish digital agency Wysiwyg. (More details in ClickZ’s complete coverage)
Omnicom Group named Alan Rambam to lead a new mobile practice. Called Mobile Behavior, the unit will help clients understand consumers’ mobile activities and incorporate those learnings into the marketing mix.
Portland, OR-based creative agency Curiosity Group laid off eight staffers, including writers, designers, and project managers. It plans to rehire some of those as freelancers, according to associate creative director Cheyenne Terbrueggen. “That model…is just more sustainable for us right now,” she said.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called BrandBuilder by AOL.
Programmatic is a game-changing technology in the advertising industry.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.