Razorfish laid off 40 in New York, citing financial industry woes. The cuts came as the company acquired Spanish digital agency Wysiwyg. (More details in ClickZ’s complete coverage)
Omnicom Group named Alan Rambam to lead a new mobile practice. Called Mobile Behavior, the unit will help clients understand consumers’ mobile activities and incorporate those learnings into the marketing mix.
Portland, OR-based creative agency Curiosity Group laid off eight staffers, including writers, designers, and project managers. It plans to rehire some of those as freelancers, according to associate creative director Cheyenne Terbrueggen. “That model…is just more sustainable for us right now,” she said.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ... read more