Razorfish laid off 40 in New York, citing financial industry woes. The cuts came as the company acquired Spanish digital agency Wysiwyg. (More details in ClickZ’s complete coverage)
Omnicom Group named Alan Rambam to lead a new mobile practice. Called Mobile Behavior, the unit will help clients understand consumers’ mobile activities and incorporate those learnings into the marketing mix.
Portland, OR-based creative agency Curiosity Group laid off eight staffers, including writers, designers, and project managers. It plans to rehire some of those as freelancers, according to associate creative director Cheyenne Terbrueggen. “That model…is just more sustainable for us right now,” she said.
GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person.
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