Execs & Accounts: Red Door Interactive, Yahoo, Doclix

Charlotte Russe selects Red Door Interactive to run its social marketing campaigns. Red Door will execute an online viral social marketing campaign to obtain new customers and raise brand awareness for the apparel retailer.

Yahoo appoints global communications exec. Eric Channing Brown was named senior vice president of global communications at Yahoo. He was previously president of corporate relations at NetApp. At Yahoo he will be responsible for PR, executive communications, public affairs, corporate reputation management, and social media outreach.

HealthCastle.com chooses Doclix for cost-per-click ads. Doclix runs a premium, pay-per-click ad network called AdSide, which nutrition and wellness community portal HealthCastle.com selected to run on its site.

Useful Networks and 1020 Placecast collaborate to create mobile store locator. The two businesses will work together to provide consumers with a cross-carrier mobile application to locate retailers. The application will serve geo-targeted banner ads.

Hotel operator Grupo Posadas selects Neolane as its e-mail and mobile channel provider. Grupo Posadas, which operates 111 hotels across seven brands such as Fiesta Americana Grand and Fiesta Americana Hotels, will use Neolane for campaign management within its loyalty programs. The hotel chain will use cross-channel marketing solutions including e-mail and mobile.

WorldNow selects EveryZing to power universal search and publishing solutions. EveryZing, an online news, entertainment, sports, and business site plans to expand its content search through EveryZing, and enhance discovery of over 500 local media affiliates.

HeyButler.com selects Knotice for e-mail marketing. Knotice will provide on-demand direct digital marketing for the savings search engine, HeyButler.com.

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