Digital MarketingStrategiesExecs & Accounts: R/GA Hires in SF, La Comunidad Wins Original Penguin

Execs & Accounts: R/GA Hires in SF, La Comunidad Wins Original Penguin

R/GA San Francisco names executive creative directors; Perry Ellis appoints La Comunidad for Original Penguin by Munsingwear.

R/GA San Francisco names executive creative directors. Mark Shewmaker and Robert Smiley will report to Nick Law, EVP, chief creative officer, North America. They’ll co-lead R/GA’s creative initiative for strategic branding and digital platforms.

Perry Ellis appoints La Comunidad for Original Penguin by Munsingwear. Perry Ellis International makes La Comunidad full-service agency of record for the clothing line. The assignment includes social media, print, email marketing, and in-store events.

Arnold Europe to expand Jack Daniel’s digital presence. Arnold Europe will develop a creative digital platform, focused heavily on social media, for Jack Daniel’s in Europe and Asia-Pacific. A worldwide digital campaign for the spirits brand is expected to launch in May.

The Economist selects Havas Digital. After a review, Havas Digital, the digital media and interactive division of Havas Media, was chosen by the Economist to oversee all digital and social media duties for their circulation acquisition endeavors.

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