Execs & Accounts: Rosetta, Ai Media Group, Draftfcb
Rosetta adds managing partner; Ai Media Group hires CEO; Draftfcb completes work for Boeing.
Digital agency Rosetta has a new managing partner. Edward Logan was a co-founder and managing partner of digital agency MMB/ny. His experience spans digital, branding, interactive marketing, and e-commerce.
Search marketing firm Ai Media Group named Andy Fenster CEO. Fenster’s previous experience includes posts as VP and controller of Big Flower Holdings, an advertising and marketing company based in New York.
Draftfcb completed work for Boeing that aims to build awareness for the Dr. Martin Luther King, Jr. National Memorial Project Foundation. The campaign includes banner ads on MSNBC.com, CNBC.com, WSJ.com, WashingtonPost.com, and BlackEnterprise.com.
Zeta Interactive promoted Anthony Onesto to COO. Onesto, first hired as VP of human resources, is tasked with managing and guiding operational elements of the interactive marketing agency.
Revenue Science named Danielle Stone senior account executive. Stone joins Revenue Science’s West Coast team. She previously worked for Commission Junction, where she was senior southwest regional sales manager.
Steve Horowitz was appointed chief technology officer at Coupons.com. He joins from Google, where he led the engineering team that built the Android mobile OS platform. Before that Horowitz spent almost nine years at Microsoft.
Publicis New York hired Joe Johnson as EVP and executive creative director. In his new role Johnson will develop advertising campaigns for Proctor & Gamble’s Vicks global brand. Johnson joins Publicis from Ogilvy, where he started in 1986 and where he was part of the team leading the agency’s first integrated creative group.
FetchBack joined the National Advertising Initiative. The online advertising company specializes in retargeting. FetchBack plans to work with other NAI members to develop and implement guidelines specific to retargeting practices.
Sephora and Intuit are among the first clients of a new Bazaarvoice customer review product. Called MobileVoice, it allows shoppers to view product reviews, ratings, and other Bazaarvoice services on their mobile phones.
Ogilvy entered strategic alliances with Unica and Pluris to support its interactive and database marketing efforts. Pluris will provide data and analytics infrastructures that optimize offers and messages delivered to customers through digital and interactive media.
