A new chief creative joins Rosetta. Gary Scheiner was hired as chief creative at New York-based agency Rosetta. Scheiner joined the agency from TBWAChiatDay, where he had been executive creative director of the WorldHealth unit since 2007.
Cricket Communications selects Red Door Interactive to develop its mobile Web landing page. Red Door developed the mobile Web landing page for the Motorola Evoke phone for wireless carrier, Cricket Communications. Red Door was responsible for the design of the initial consumer experience for the Web browser on the Evoke, as well as creative direction for its other WAP-enabled devices.
Microsoft mobile advertising was selected to handle mobile ads for Hyatt. Hyatt Hotels & Resorts will run a mobile ad campaign using Microsoft’s mobile advertising relationship with Verizon Wireless. The mobile ad display campaign is aimed to drive awareness for loyal members of the hotel’s awards program and new guests.
Former Interpublic CEO joins DoubleVerify board. David Bell, the former CEO and chairman of Interpublic Group of companies, joined the board of directors of DoubleVerify, an online media verification company for online advertising.
TARGUSinfo and Datamark target the education market. TARGUSinfo will provide identification and verification while Datamark will provide direct response marketing to colleges, universities, and prep schools to reach students.
Safeway selects Cellfire for mobile coupon distribution. Safeway expanded its national digital grocery coupon program by joining Cellfire’s mobile coupon program. Safeway stores include Vons, Pavilions, Randalls, Tom Thumb, Dominicks, Genuardi’s, and Safeway.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more