Saatchi & Saatchi Wellness wins Durex account. The agency won out over three other agencies in a creative pitch for an integrated marketing account for the condom brand.
BMW Motorcycles selects MWW Group as agency of record. Traditionally a media relations agency, MWW Group will take responsibility of a lifestyle campaign including digital media, media relations, and entertainment initiatives for BMW Motorrad USA.
The Catalyst Group appoints a new executive to lead client development. Ethan Farber was named director of client development of the user experience, design, and usability research firm. Farber’s experience includes roles as director of business development at design agencies including Ultra 16, Firstborn, and most recently Method.
Glam added Fashion Fantasy Game to its network. Glam Media Network added Fashion Fantasy Game, which joins Glam Media’s ad network, has more than 500,000 registered members on its site. The site was founded by Nancy Ganz, known for her line of women’s apparel including the Hip Slip and Bodyslimmers.
TheStreet.com names Daryl Otte CEO. Otte, the new chief executive, had been interim CEO since March, according to a report on TheStreet.com. Otte has been a director of the publisher since 2001, and previously held the role of chairman of the publisher’s audit committee. He is a founding partner of the venture capital investment fund management firm Montefiore partners.
Q Interactive enters an exclusive online advertising deal with AOL. Q Interactive will act as the exclusive provider of lead generation advertising for AOL as part of the agreement. AOL will be provided a turnkey solution to deliver relevant, targeted advertising to consumers through Q Interactive’s service.
Content delivery network Cotendo adds high-traffic Web sites. Conduit and Seeking Alpha selected Cotendo as their content delivery service. The sites will use the CDN suite to provide analytics, site management, as well as other services.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more