KeyCorp names Sapient interactive agency of record. The agency will deliver strategy, creative, technology, and media services to connect KeyBank consumers and businesses.
Barker/DZP hires user experience vet. John Lu was named VP and director of interactive, and will be responsible for overseeing user experience and interactive design at Barker/DZP. Previously Lu was lead interaction designer at Crispin Porter + Bogusky, where he worked on the Microsoft account. He was a senior interaction designer at Digitas in the past.
Dapper names Makhijani to its board. Dynamic ad technology company Dapper named Vish Makhijani to its board of advisors. He is currently president and CEO of Yandex Labs, and was previously SVP and GM of the Yahoo Search Group. Matthew Roche, Stuart Watson, Jon Lee, and Jacob Ukelson also sit on Dapper’s advisory board.
Constant Contact names former LinkedIn CEO to board. Daniel Nye joined the Constant Contacts board of directors. Nye was CEO at LinkedIn, before which he was EVP and general manager of Advent Software. Earlier he served as VP and GM of Intuit’s Small Business Division and VP of its international division.
American University selects HUGE for Web site redesign. The Washington, D.C.-based college selected Brooklyn-based interactive agency HUGE to create a Web 2.0 experience for its new Web site.
Massively multiplayer online games provider Nexon selects Intergi for ad representation. Nexon, a free massively multiplayer online games publisher, entered an exclusive advertising agreement with Intergi to represent the company and supply advertising opportunities for Nexon America’s portfolio of gaming properties. Those games include MapleStory, CombatArms, and Mabinogi.
ZillionTV scores MillerCoors as its first advertiser. The brewer is the launch advertiser on ZillionTV, a personalized Web television platform.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more