Execs & Accounts: Sapient, R/GA, Organic

Sapient hires Alex Sion. Sion joins in New York as VP of digital strategy, financial services. He was previously an SVP at Citi.

R/GA serves up digital billboard for Verizon Wireless. “Droid Does Times Square” experience allows passersby to control Thomson Reuters and Nasdaq signs using voice commands.

Organic creates holiday experience for Intel. Upload-your-photo site — reminiscent of ElfYourself — makes visitors the star of holiday-themed videos. MotionPortrait provided facial mapping technology.

Nutrisystem to work with Responsys. Weight management company taps Responsys to customize marketing communications.

Cripps promoted at MRM. MRM Worldwide promoted Mark Cripps, EVP, digital director in the Asia-Pacific area, to regional director. He’ll oversee about 400 employees. He takes over from COO Bill Kolb, who stays on.

Oodle taps Anchor Intelligence to evaluate classifieds. Oodle will use Anchor Intelligence’s ClearMark product to make decisions about ad inventory optimization and traffic filtering. One goal is to protect advertisers from click fraud.

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