Execs & Accounts: Seiter & Miller, Molecular, Adicio

Adam Yellin has joined Seiter & Miller Advertising as digital creative director. Most recently Yellin ran his own design firm, Downtown Interactive. An original Ogilvy & Mather Interactive staff member, he’s worked with Acxiom Digital, Digitas, and Young & Rubicam.

Athletic retail firm The Finish Line has chosen Molecular. The Isobar interactive agency will redesign the retail outfit’s online shopping site. Molecular will develop a strategic program entailing usability and customer research studies, data and analytics, and technical and visual design.

Adicio has partnered with ITZ Publishing. The online classified platform company will help ITZ Publishing’s staff to sell online as well as enabling direct sales. ITZ is an online consulting firm serving newspaper publishers.

Buddy Media introduced new editions of its social page management system for branded Facebook public profiles. The company designed profile pages for National Jean Company, allowing fans to share denim miniskirts with Facebook friends. Other new Facebook features were created for National’s sister shoe company The Shoebox, Better Homes and Gardens Web community Mixing Bowl, and Parents Magazine.

Full service ad agency Thomas Taber & Drazen designed a Web portal for Park City Mountain Resort. The site features a vacation planner allowing vacationers to pick and organize activities with fellow vacationers. Spike Ferensen led site design and architecture.

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