Integrated marketing services provider SolutionSet and online performance marketing agency MediaWhiz have joined forces to create SolutionSet MediaWhiz. The companies said the partnership will enable each of them to fill gaps in their repertoire, creating a more “comprehensive” agency to better serve clients. The new entity will be led by a combined leadership team that will oversee a national network of offices in Atlanta, Chicago, New York City, San Francisco, Fort Lauderdale, Florida, and Albany, NY.
Online marketing management software provider Kenshoo has appointed Bridget Shea to VP, global client services.In her new role, Shea will oversee Kenshoo account management and professional services teams across the Americas, Europe, the Middle East, Africa, Australia and Asia Pacific. She was promoted from the position of VP of client services for the Americas.
Video ad network SpotXchange has launched an Australian operation, and appointed Vicki Lyon to head it up as managing director, SpotXchange Asia Pacific. The company already serves ads to the Australian market, but said it hopes to expand its presence both there and across the Asia Pacific region. Prior to her new role, Lyon launched display ad network Tribal Fusion’s Australian operation.
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
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Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.