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    Execs & Accounts: StrongMail, iCrossing, Bazaarvoice

    Strongmail signs new clients; iCrossing hires and promotes new execs; Bazaarvoice signs Buy.com.

    Author Date published August 8, 2008 Categories

    Australian online travel agency WebJet signed with StrongMail. StrongMail replaces an outsourced solution. The on-premise e-mail is supposed to standardize customer e-mail. StrongMail also signed CSN Stores and Lasso as new accounts.

    iCrossing promoted two execs and hired a former Digitas creative. Stephen Thompson and Eric Wegerbauer were both promoted to the roles of senior vice president and executive creative director. ICrossing recruited Kenan Aktulun, former Digitas creative executive. He joined iCrossing as VP and group creative director.

    Buy.com implemented Ask & Answer from Bazaarvoice. Ask & Answer allows consumers to post questions and offer advice on product pages.

    Quattro Wireless is powering a site for the New England Patriots NFL football team. The dot-mobi site was launched in advance of the season, and will include breaking news, podcasts, and an instant in-game tracker.

    go2 Media created go2 Olympics for the Beijing games. The mobile content site will bring updates on the 2008 Summer Olympic Games in Beijing, China, that start today.

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