Integrated creative agency Syrup gained creative directors from Mother and Razorfish. Gui Borchert served clients such as Dell and Johnson & Johnson at Mother. Previously, Borchert worked at R/GA. Mark Laughlin was a creative director at Razorfish where he focused on innovative user experiences, digital brand positioning, and complex information systems design across a variety of channels. Laughlin was a senior creative at HUGE before he joined Razorfish. Both are creative directors at Syrup.
LA-based investment firm Velocity Interactive named an investment partner. Mickie Rosen joined Velocity as an investment partner focusing on video, music, social media, publishing, games, and online advertising. Most recently she headed up entertainment at Fox Interactive Media as senior vice president and general manager of entertainment. Prior to FIM Rosen was the head of product development and marketing for Fandango. She was also a senior executive with Idealab.
The Philippines Department of Tourism and MTV Networks partnered for a campaign to target youth adventure travelers. The campaign, MTV Revelations, promotes Philippines as a destination for young adults and music lovers. It is targeted in twelve markets: Australia, Canada, China, Hong Kong, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, U.K., and U.S. and will run in February and include an MTV music mixer and MTV video widget on www.awesomephilippines.com.
Red Door Interactive built a Web site presence for Eset The San Diego-based Internet presence management firm worked with Eset, an Internet security software company.
The Associated Press and Virgin Mobile U.S. created two new youth-oriented mobile Web sites. AP will deliver celebrity and wacky news to o the VirginXL on-deck homepage to the AP Entertainment channel and the CUBI or “Can You Believe It?” channel.
NPR named Vivian Schiller president and CEO. At NPR she succeeds Dennis Harsager, who has served as interim CEO since March. Schiller left her position of senior vice president and general manager of NYTimes.com at The New York Times Co.
Utah-based OrangeSoda hired a former customer and former associate. Lee Gientke, director of partner development, was a client of the online search marketing company. He was a business development manager at Leadpoint.com, an online exchange for financial and consumer services leads. At Orange Soda he will develop partner and affiliate relationships. Kimberly Przybyla, general counsel, practiced law for almost four years as an associate in the Salt Lake City law firm of Stoel Rives. From 2000 to 2004 she worked for eBay in its trust and safety department and was named president-elect for the Women Lawyers of Utah Bar Association from 2008 to 2009.
Gorilla Nation created a custom widget to promote the Xbox game “Fable 2.” The widget, deployed internationally throughout the U.K., U.S., and Canada, was developed through a relationship with Universal McCann Interactive.
Lifetime Networks and Shop.com created a co-branded shopping site for women. MyLifetime.shop.com is the combination of myLifetime.com and Shop.com’s comparison shopping engine.
Kevin McCarthy was selected to lead the broadcast sales team for HipCricket. McCarthy, senior director of broadcast sales, has held national sales manager, general sales manager, general manager, and market manager positions at ABC, Clear Channel, Entercom, and Jacor.
Havas Digital appointed Jarvis Mak as SVP and global director of research and insight. Mak, who will be based in San Francisco, fills a role previously held by T.S. Kelly. He will work across all current and future network brands, which include Media Contacts, Lattitud, iGlue, Mobext, and Archibald Ingall Stretton. Mak joined Havas Digital’s Media Contacts as VP, U.S. director of research and insight in October of 2007. Prior to Media Contacts Mak was with DS-IQ.
Funny or Die will sell advertising for the Bleacher Report. Funny or Die’s ad sales team was selected as the exclusive representative of bleacherreport.com advertising sales. Bleacher Report is a destination for fan-powered sports content.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.