Wenda Harris Millard joins the board of investment bank The Jordan, Edmiston Group. It’s the second recent board appointment for the digital advertising vet, after her appointment to the board of Millennial Media in May.
BlueHornet Networks wins two new e-mail marketing contracts. The provider of e-mail marketing solutions was selected as the e-mail provider for TomTom and Fresh & Easy Neighborhood Market.
Fanscape hires two research and analytics executives. The digital word of mouth marketing agency hired Christina Mejia as director, and Bithka Mehra as coordinator. Mejia worked at Fanscape previously as director of data, media, and market research. Mehra worked in the financial sector in India prior to joining Fanscape.
Universal McCann keeps Australia. The Australian Government named UM its Master Media Agency for a second term. The new contract includes all media planning and buying for Federal Government departments and agencies.
Gannet’s social media subsidiary Ripple 6 expands and reorganizes. Paul DePinto was named vice president of sales East. He was previously VP of sales at Invoke Solutions. Mike Tracy was promoted to VP of sales West, and has been with Ripple 6 for six months in the position of regional sales director West.
Taddy Hall joins Meteor. Hall was named COO of Meteor Solutions, an Internet software technology provider that measures the value of word-of-mouth activities. He was previously the chief strategy officer of the Advertising Research Foundation and the author of “The Online Advertising Playbook.”
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.