Wenda Harris Millard joins the board of investment bank The Jordan, Edmiston Group. It’s the second recent board appointment for the digital advertising vet, after her appointment to the board of Millennial Media in May.
BlueHornet Networks wins two new e-mail marketing contracts. The provider of e-mail marketing solutions was selected as the e-mail provider for TomTom and Fresh & Easy Neighborhood Market.
Fanscape hires two research and analytics executives. The digital word of mouth marketing agency hired Christina Mejia as director, and Bithka Mehra as coordinator. Mejia worked at Fanscape previously as director of data, media, and market research. Mehra worked in the financial sector in India prior to joining Fanscape.
Universal McCann keeps Australia. The Australian Government named UM its Master Media Agency for a second term. The new contract includes all media planning and buying for Federal Government departments and agencies.
Gannet’s social media subsidiary Ripple 6 expands and reorganizes. Paul DePinto was named vice president of sales East. He was previously VP of sales at Invoke Solutions. Mike Tracy was promoted to VP of sales West, and has been with Ripple 6 for six months in the position of regional sales director West.
Taddy Hall joins Meteor. Hall was named COO of Meteor Solutions, an Internet software technology provider that measures the value of word-of-mouth activities. He was previously the chief strategy officer of the Advertising Research Foundation and the author of “The Online Advertising Playbook.”
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more