Execs & Accounts: TBWA/Chiat/Day, Agency.com, Powered

Pepsi selects new agencies within Omnicom group for representation; Agency.com appoints Stuart Hemmings director of technology; Powered.com names marketing VP.

Pepsi selected TBWA/Chiat/Day and Arnell Design Agency for work in the U.S. TBWA/Chiat/Day will refresh Pepsi’s communications across channels. Arnell has already worked with Pepsi and previously created the new Pepsi identity and packaging. TBWA/Chiat/Day, BBDO, and Arnell are all part of the Omnicom group of agencies. BBDO previously held the account.

Agency.com appointed Stuart Hemmings director of technology. Hemmings joins Agency.com’s Chicago office from Digitas, where he was vice president, director of technology enablement. At Digitas he managed interactive campaigns and technology-enabled marketing initiatives for blue-chip brands such as Miller Brewing, Whirlpool, Philip Morris, Kellogg’s, Blue Cross Blue Shield, and Samsung.

Powered.com appointed Aaron Strout vice president of marketing. Strout will oversee Powered’s marketing strategy and serve as the voice of the company through speaking, blogging, podcasting, and social networking activities. Prior to Powered Strout was VP of social media at Mzinga, a provider of online communities and social networks. Prior to Mzinga Strout worked for nine years in marketing roles at Fidelity Investments’ retail division.

Katrino Osio joined digital Sidebar as executive vice president of marketing. Osio will lead marketing efforts including strategy, research, branding, and advertising. She has 15 years of experience in media, entertainment, and consumer services. She previously worked with AOL and Time Warner as VP of global marketing.

Lifestyle and entertainment publisher Sugar named a VP of ad sales. In the role, Kristine Shine is charged with building Sugar’s newly-formed sales team following the company’s move to bring ad sales back in house from NBC Universal. Shine joins Sugar from Spot Runner where she was VP of regional sales. Prior to that, she spent four years as director of sales at Microsoft where she oversaw the West region sales team with a focus on search and display advertising. She also worked at BusinessWeek and Icon International where she held sales positions.

Revenue Science hired an account executive for its Midwest office. Suzanne Schultz was hired as a senior account executive in Revenue Science’s Chicago office. She worked previously at Scripps Networks where she was a national advertising account executive. She managed accounts for DIY Network, Food Network, and Fine Living.

Celebrity news site People.com created a mobile site through Crisp Wireless. The mobile site is created and hosted by Crisp Wireless’ Entertainment News channel, and can be found by typing m.people.com into a mobile browser. Crisp will be providing ad sales support for the mobile site that will include banner ads, photo gallery interstitial ads, and video pre-rolls.

Former AOL SVP joined Yieldex Larry Allen was hired as president of Yieldex, an inventory management and forecasting platform for addressable media. He will be based in the New York office. He was previously SVP of network development at AOL’s Platform-A, and Tacoda before it was acquired by AOL. Prior to Tacoda Allen held positions at Unicast and Real Media prior to its merger with 24/7.

Marchex appointed former aQuantive CFO to its board of directors. M. Wayne Wisehart joined Marchex’s board of directors. Wisehartmost recently served as CFO of aQuantive, prior to that he served as the CFO at Western Wireless Corporation. He also served as CFO of iNnerhost, and president and CEO of Price Communications Wireless, which is now part of Verizon Wireless. Wisehart serves on the board of directors at EarthLink.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource