TBWAChiatDay promotes Schwartz to CCO and makes additional hires. Rob Schwartz was named chief creative officer of the agency. Al Kelly accepted the role of co-creative director, joining the Los Angeles-based agency from Fallon, Minneapolis, where he was executive creative director. TBWA hired digital creatives including Jason Nichols, creative director, from RGA; Mike Rohlbecker, associate creative director, from Crispin Porter + Bogusky; Alexandra Sann, associate creative director, from Deutsch; and Dustin Artz, art director, from Team One.
Platform-A exec moves to Tumri. Michael Peralta was named chief revenue officer of ad solutions company. Peralta was previously senior vice president, North America and global accounts at AOL’s Platform-A.
IQ Interactive creates “Unplug. It’s Sunday” for the Atlanta Journal-Constitution. Atlanta-based interactive agency IQ Interactive implemented an integrated campaign with TV spots, Web ads, and a Web site for the local paper Atlanta Journal-Constitution telling readers to unplug from their electronic week to read the Sunday paper.
Ideeli hires ePrize exec. Josh Glantz accepted a position as GM of sponsorships at ideeli, an invitation-only shopping community, after six years at ePrize. Glantz will help drive membership to ideeli, create strategic partnerships, and build a team to offer marketing solutions for other brands on the site.
Candystand joins Alloy Media + Marketing’s Tween.com. The online advergame site became a part of the Tween.com platform of targeted youth sites run by Alloy Media + Marketing.
Baby boomer site ThirdAge.com selects Interevco for ad representation. Interevco will act as ThirdAge.com’s advertising sales representative, and also consult in developing online ad sales strategies.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.