TBWAChiatDay promotes Schwartz to CCO and makes additional hires. Rob Schwartz was named chief creative officer of the agency. Al Kelly accepted the role of co-creative director, joining the Los Angeles-based agency from Fallon, Minneapolis, where he was executive creative director. TBWA hired digital creatives including Jason Nichols, creative director, from RGA; Mike Rohlbecker, associate creative director, from Crispin Porter + Bogusky; Alexandra Sann, associate creative director, from Deutsch; and Dustin Artz, art director, from Team One.
Platform-A exec moves to Tumri. Michael Peralta was named chief revenue officer of ad solutions company. Peralta was previously senior vice president, North America and global accounts at AOL’s Platform-A.
IQ Interactive creates “Unplug. It’s Sunday” for the Atlanta Journal-Constitution. Atlanta-based interactive agency IQ Interactive implemented an integrated campaign with TV spots, Web ads, and a Web site for the local paper Atlanta Journal-Constitution telling readers to unplug from their electronic week to read the Sunday paper.
Ideeli hires ePrize exec. Josh Glantz accepted a position as GM of sponsorships at ideeli, an invitation-only shopping community, after six years at ePrize. Glantz will help drive membership to ideeli, create strategic partnerships, and build a team to offer marketing solutions for other brands on the site.
Candystand joins Alloy Media + Marketing’s Tween.com. The online advergame site became a part of the Tween.com platform of targeted youth sites run by Alloy Media + Marketing.
Baby boomer site ThirdAge.com selects Interevco for ad representation. Interevco will act as ThirdAge.com’s advertising sales representative, and also consult in developing online ad sales strategies.
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