TBWAChiatDay promotes Schwartz to CCO and makes additional hires. Rob Schwartz was named chief creative officer of the agency. Al Kelly accepted the role of co-creative director, joining the Los Angeles-based agency from Fallon, Minneapolis, where he was executive creative director. TBWA hired digital creatives including Jason Nichols, creative director, from RGA; Mike Rohlbecker, associate creative director, from Crispin Porter + Bogusky; Alexandra Sann, associate creative director, from Deutsch; and Dustin Artz, art director, from Team One.
Platform-A exec moves to Tumri. Michael Peralta was named chief revenue officer of ad solutions company. Peralta was previously senior vice president, North America and global accounts at AOL’s Platform-A.
IQ Interactive creates “Unplug. It’s Sunday” for the Atlanta Journal-Constitution. Atlanta-based interactive agency IQ Interactive implemented an integrated campaign with TV spots, Web ads, and a Web site for the local paper Atlanta Journal-Constitution telling readers to unplug from their electronic week to read the Sunday paper.
Ideeli hires ePrize exec. Josh Glantz accepted a position as GM of sponsorships at ideeli, an invitation-only shopping community, after six years at ePrize. Glantz will help drive membership to ideeli, create strategic partnerships, and build a team to offer marketing solutions for other brands on the site.
Candystand joins Alloy Media + Marketing’s Tween.com. The online advergame site became a part of the Tween.com platform of targeted youth sites run by Alloy Media + Marketing.
Baby boomer site ThirdAge.com selects Interevco for ad representation. Interevco will act as ThirdAge.com’s advertising sales representative, and also consult in developing online ad sales strategies.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more