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    Execs & Accounts: Tremor, Adtech, Toyota

    Tremor Media has Adtech serve its ads; Dentsu creates a microsite for Toyota.

    Author Date published January 20, 2009 Categories

    Tremor Media selected Adtech for ad serving. The Platform-A site, Adtech, will provide ad serving for Tremor’s online video advertising network.

    Toyota runs corporate advertising campaign from Dentsu on a microsite. “Why Not?” asks the campaign, which invites site visitors to submit ideas of innovation in six areas: safety, water conservation, land conservation, air quality, community, and energy savings. including safety, community, and energy. The site also lets visitors learn about Toyota’s efforts in the same areas. Winners will win a trip to Toyota’s plant in Kentucky and the opportunity to meet with top innovators in New York City. Dentsu America created the site.

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