More NewsExecs & Accounts: Tribal DDB, Geico, BBDO

Execs & Accounts: Tribal DDB, Geico, BBDO

Geico launches in-game integration with Nintendo Wii; DDB creates skin cancer awareness campaign for Neutrogena; BBDO builds user-gen contest for FedEx.

Geico implemented a brand integration on the Nintendo Wii. The static advertisements will appear in the THQ game “Big Beach Sports.” Horizon Media and Engage supported the effort.

BBDO created an online contest for FedEx. The project challenges visitors to send videos sharing their passion for golf.

Neutrogena tapped Tribal DDB New York to create an awareness campaign. The Neutrogena video campaign is meant to build awareness for skin cancer.

Venture capital firm Valhalla Partners hired Saj Cherian as a principal. Cherian brings experience as a former executive at Virgin Mobile U.S. and NBC Universal with direct experience in mobile advertising and mobile media.

April Killion was named partner and director of database and reporting at RMG Connect. Killion was previously SVP at KnowledgeBase marketing.

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