Execs & Accounts: Tribal DDB, Hydrogen, Platform-A

Tribal DDB promoted Tony Cordero to executive creative director of its San Francisco office. He moved to San Francisco from Tribal’s Chicago office where he was creative director. Cordero replaces Dorian Sweet, who recently moved to GSI Interactive.

Hydrogen Advertising unveiled a B2B campaign for Microsoft Online Services. “The Right Tools, The Right Team,” uses a Formula One race car and its pit crew as a symbol for the Microsoft Online Services and its suite of hosted communication and collaboration services.

AOL’s Platform-A created a holiday-themed branding program for Schick Wilkinson-Sword. The program was integrated into Lemondrop.com, Platform-A’s lifestyle destination for women aged 18 to 34. The one-month campaign, titled “Stocking Stuffers,” includes original content created by the site’s editors integrated with Schick’s brand.

Amadesa appointed Rita Brogley CEO. Rita Brogley assumed the role of CEO of the Web site testing and personalization company. She also joined the board of directors. Co-founder David Efergan, Amadesa’s formar CEO and president, became president and chief strategy officer. Brogley joined Amadesa earlier this year as a senior executive, leading marketing and business development. She was previously CEO of Moxi Digital.

MRM Worldwide arranged the use of live in-banner ads in support of a holiday campaign for Intel. MRM Worldwide used Eyeblaster’s technology, which let the chip maker channel the knowlege of tech experts including Best Buy’s Geek Squad into its banner on December 8.

Vibrant signed a deal with ITV Web sites. ITV sites itv.com, friendsreunited.com, and itv-f1.com will use Vibrant’s in-text solutions. The two companies signed a year-long deal.

Embarq partnered with iCrossing to create a social media campaign, “48 Seconds,” via a branded YouTube channel. Video submissions to the channel built awareness for the sponsor’s high-speed Internet service. The channel and a contest were promoted through an integrated display, natural, and paid search campaign.

Brightcove formed a global partner alliance program that includes agencies, vendors and other ad-related companies. Launch agencies include WPP’s Ogilvy and Schematic and Publicis Groupe’s Vivaki network. Ad networks include Platform-A, Tremor, Google, and AFV. Ad servers such as 24/7 Real Media, DoubleClick, and Adtech are also part of the program, as are analytics and measurement platforms Nielsen Online, Quantcast, Visible Measures, and Omniture. Azuki systems is participating on mobile.

Sovereign Bank used ClickSquared’s clickSurvey. ClickSurvey was used to obtain real-time customer satisfaction data.

Whithorse Press signed with Rapid Insight Analytics. Whitehorse will use the analytics software to better identify customers who are more likely to buy its motorcycle gear and related products. Whitehorse is able to use the software to analyze data using mouse clicks to target its marketing program and save money in traditional and direct marketing programs.

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