Tribal DDB Worldwide was selected by Wrigley as U.S. consumer digital agency of record. The agency will be accountable for driving interactive strategies and initiatives for all of the company’s U.S. brands. Tribal DDB won the account following a competitive review.
MWW Group promoted Saurabh Wahi and John Ratcliffe-Lee. Wahi was promoted to SVP of DialogueMedia. Ratcliffe-Lee was promoted to senior digital media specialist to drive online community engagement.
Patrick Bonomo became managing director of search marketing services for Beyond Interaction. He joins the agency from 24/7 Real Media, where he was head of North American search marketing. Bonomo was previously VP of global operations for Eyeblaster, and SVP of global sales and service operations at Jupiter Media Metrix. Bonomo will lead Beyond Interaction’s search operations group, called Beyond Interaction Search.
InterCLICK opened an office in LA and hired Monica Seebohm to lead it. Her title is director of sales, Southwest region. She was previously strategic accounts manager at ValueClick Media, prior to which she held senior sales and operations positions with AOL Time Warner, SBC Communications, and Xerox.
Quantcast named TS Kelly VP of media research. Kelly has held positions at Clear Channel Communications, NetRatings, Doner Advertising, IAG Research, and most recently Havas Digital, where he was director of global research and insight.
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A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more