Tribal DDB SF Names New Executive Creative Director The New York based global advertising agency has appointed Keith Ciampa as the new executive creative director for its San Francisco branch where he will be responsible for overseeing all digital work produced in the office for clients like Intel, Clorox and Microsoft. Ciampa joins Tribal DDP after working on the Yahoo! and Sprint accounts at Goodby, Silverstein and Partners for two years and serving as CD at McKinney prior to that.
Responsys Opens Munich Office Email and cross-channel marketing solutions provider Responsys has opened a new office in Munich, Germany. The company expects the large Internet population in the country to help strengthen its network.
Eleven Hires Mdavid Low as Creative Technologist Creative marketing agency Eleven Inc. announced that MDavid Low will be filling the newly created position of creative technologist in San Francisco. The position will require Low to act as a combination of tech director, art director and producer for the company. Low previously served as the senior integrated producer at BKWLD in Sacramento.
Brolik Expands Business Development Team The branding and interactive agency based in Philadelphia has added Matt Segal to its business development team. Segal will be responsible for fostering future client relationships. With 12 years of marketing experience, Segal currently acts as committee chair for Alex’s Lemonade Stand Foundation and is on the board of the David B. Weiss Memorial Foundation.
AppNexus Opens Seattle Office The real-time ad platform has announced the recent opening of its Seattle office and the hiring of its first employee, Dave Osborn, who will serve as VP, Strategic Accounts where he will be responsible for fostering relationships with large Internet companies worldwide. Osborn joins AppNexus after serving as SVP at Nielsen where he was responsible for the company’s global relationship with Microsoft.
CONTEXTWEB Announces New RTB Partners The integrated digital services company has announced the addition of Adnetik, Criteo, IgnitionOne, and Netmining to its RTB Platform Partnership Program, now comprised of over 25 companies. 200 million daily impressions from over 11,000 direct publisher relationships.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?