Tribal DDB SF Names New Executive Creative Director The New York based global advertising agency has appointed Keith Ciampa as the new executive creative director for its San Francisco branch where he will be responsible for overseeing all digital work produced in the office for clients like Intel, Clorox and Microsoft. Ciampa joins Tribal DDP after working on the Yahoo! and Sprint accounts at Goodby, Silverstein and Partners for two years and serving as CD at McKinney prior to that.
Responsys Opens Munich Office Email and cross-channel marketing solutions provider Responsys has opened a new office in Munich, Germany. The company expects the large Internet population in the country to help strengthen its network.
Eleven Hires Mdavid Low as Creative Technologist Creative marketing agency Eleven Inc. announced that MDavid Low will be filling the newly created position of creative technologist in San Francisco. The position will require Low to act as a combination of tech director, art director and producer for the company. Low previously served as the senior integrated producer at BKWLD in Sacramento.
Brolik Expands Business Development Team The branding and interactive agency based in Philadelphia has added Matt Segal to its business development team. Segal will be responsible for fostering future client relationships. With 12 years of marketing experience, Segal currently acts as committee chair for Alex’s Lemonade Stand Foundation and is on the board of the David B. Weiss Memorial Foundation.
AppNexus Opens Seattle Office The real-time ad platform has announced the recent opening of its Seattle office and the hiring of its first employee, Dave Osborn, who will serve as VP, Strategic Accounts where he will be responsible for fostering relationships with large Internet companies worldwide. Osborn joins AppNexus after serving as SVP at Nielsen where he was responsible for the company’s global relationship with Microsoft.
CONTEXTWEB Announces New RTB Partners The integrated digital services company has announced the addition of Adnetik, Criteo, IgnitionOne, and Netmining to its RTB Platform Partnership Program, now comprised of over 25 companies. 200 million daily impressions from over 11,000 direct publisher relationships.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.