Execs & Accounts UK and EU: Latitude, I-Level, MirrorFootball.co.uk
Latitude wins Virgin Games and Land Rover; Faith Carthy leaves I-level group.
Latitude, the U.K.-based digital marketing agency, has won accounts for Virgin Games and Land Rover. As a result of the new business, the firm intends to increase its workforce by 10 percent over the next three months.
Faith Carthy, MD of digital media agency I-level group, is stepping down from her role after nine years. Carthy has no job to go to, and the role will not be refilled, the agency said. Current I-level clients include Orange, Procter & Gamble and The Sun.
Trinity Mirror has launched MirrorFootball.co.uk, a dedicated site featuring a rich archive of imagery from the last 103 years of British football, alongside news, comment and club histories. Launch advertisers include brand such as Vauxhall Commercial Vehicles, ESPN, Renault, and Kia, which will take advantage of display and video ad inventory across the site. Trinity says it hopes to offer advertisers an especially receptive audience as a result of the nostalgia and emotional attachment users may feel towards its content.
Tribal Fusion named Sean Crawford senior director of international strategy and operations. The appointment comes as the company prepares to expand its regional offices in the U.K., Singapore, Australia, and India.
