More NewsExecs & Accounts: Univision, Steve Berkowitz, ThisNext

Execs & Accounts: Univision, Steve Berkowitz, ThisNext

Univision signed with HipCricket for mobile marketing to the Hispanic market; ThisNext named a new CEO.

Univision signed with HipCricket for mobile marketing support of its radio programming. Univision will use HipCricket for Univision Movil, the Spanish-language mobile platform.

ThisNext named Scott Morrow chief executive officer. Morrow was previously president of ThisNext and replaces co-founder Gordon Gould, who will remain on as executive chairman.

Steve Berkowitz was appointed to the board of directors to the career site TheLadders.com. Berkowitz was most recently SVP of the Online Services Group at Microsoft.

Specific Media made Colin Petrie-Norris managing director of international. Petrie-Norris comes to Specific Media after being at Advertising.com for six years, where he was most recently chief operating officer of Europe.

Interactive agency WideGroup was selected by WCW as its interactive agency. WCW manufactures natural form mattresses. WideGroup is charged with the strategy to increase market share, improve branding and customer service, and expand to new markets.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

6d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts