Contextual ad network Vibrant Media has named Cella Irvine as CEO. Irvine hails from About Group, where she was CEO at The New York Times Company-owned informational network. She will help expand Vibrant’s ad offerings and international reach.
Ex-AudienceScience president and CEO Jeff Hirsch will head Underdog Media. In August, Hirsch said he would leave the behavioral targeting firm to “pursue smaller entrepreneurial interests.” He plans to expand operations and build market share for Underdog, an online marketing firm established in 2008.
Digital marketing company FRWD has acquired mobile agency BrandinHand. BrandinHand founder and CEO John Hadl will become partner emeritus at FRWD. The mobile firm, acquired for cash and stock, has developed mobile campaigns for American Express, Best Buy, Coca-Cola, and Procter & Gamble.
AJ Johnson has been named director of innovation technology at BrainJuicer Group. Formerly VP of the Ipsos Open Thinking Exchange where he focused on mobile research, Johnson will serve with BrainJuicer’s research and development arm to develop mobile tools and technologies.
Mark Curtis crossed back to Fjord. Curtis, who co-founded the digital design consulting firm in 2001, was most recently with Flirtomatic, an offshoot of Fjord. Now he’ll return as chief client officer at Fjord where he’ll guide sales, marketing, and strategy.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.