Digital MarketingStrategiesExecs & Accounts: Vibrant Media, Underdog Media, FRWD

Execs & Accounts: Vibrant Media, Underdog Media, FRWD

Irvine moves to Vibrant; Hirsch backs Underdog, FRWD snatches BrandinHand.

Contextual ad network Vibrant Media has named Cella Irvine as CEO. Irvine hails from About Group, where she was CEO at The New York Times Company-owned informational network. She will help expand Vibrant’s ad offerings and international reach.

Ex-AudienceScience president and CEO Jeff Hirsch will head Underdog Media. In August, Hirsch said he would leave the behavioral targeting firm to “pursue smaller entrepreneurial interests.” He plans to expand operations and build market share for Underdog, an online marketing firm established in 2008.

Digital marketing company FRWD has acquired mobile agency BrandinHand. BrandinHand founder and CEO John Hadl will become partner emeritus at FRWD. The mobile firm, acquired for cash and stock, has developed mobile campaigns for American Express, Best Buy, Coca-Cola, and Procter & Gamble.

AJ Johnson has been named director of innovation technology at BrainJuicer Group. Formerly VP of the Ipsos Open Thinking Exchange where he focused on mobile research, Johnson will serve with BrainJuicer’s research and development arm to develop mobile tools and technologies.

Mark Curtis crossed back to Fjord. Curtis, who co-founded the digital design consulting firm in 2001, was most recently with Flirtomatic, an offshoot of Fjord. Now he’ll return as chief client officer at Fjord where he’ll guide sales, marketing, and strategy.

Related Articles

Four tips to make the most of marketing attribution

Data-Driven Marketing Four tips to make the most of marketing attribution

3m Tereza Litsa
The rise of marketing attribution and the benefits for marketers

Data-Driven Marketing The rise of marketing attribution and the benefits for marketers

6m Tereza Litsa
The three reasons CPG brands can't ignore ecommerce

CPG The three reasons CPG brands can't ignore ecommerce

8m Al Roberts
How financial services CMOs should approach regulation

Digital Transformation How financial services CMOs should approach regulation

10m Al Roberts
How are traditional banks competing for customers in a digitally disrupted industry?

Finance How are traditional banks competing for customers in a digitally disrupted industry?

10m Al Roberts
5 cross-platform automation tools to improve your team's efficiency

Collaboration 5 cross-platform automation tools to improve your team's efficiency

10m Tereza Litsa
Why banks are becoming customer-centric organizations

Analyzing Customer Data Why banks are becoming customer-centric organizations

10m Al Roberts
Five tools to automate lead nurturing in sales

Ecommerce & Sales Five tools to automate lead nurturing in sales

11m Tereza Litsa