Digital MarketingStrategiesExecs & Accounts: Whirlpool, Mobile Theory, Mediabrands

Execs & Accounts: Whirlpool, Mobile Theory, Mediabrands

Digitas France wins Euro digital duties for Whirlpool, and other items of note.

Whirlpool Selects Digitas France to Head Digital Brand Strategy. The European assignment includes a redesign of Whirlpool’s master site, already completed, as well as overall communication strategy, brand creative and strategic positioning for KitchenAid.

Mobile Theory Welcomes Two Senior VPs. The mobile ad network has announced the hiring of Alvaro Bravo as SVP of Business and Corporate Development and Erica Chriss as SVP of Publisher Development. Both Bravo and Chriss join Mobile Theory after serving at Gresytripe; Bravo as its first VP and Chriss as VP of Strategy and Business Development.

Mediabrands Names Quentin George Chief Innovations Officer. George was formerly chief digital officer.

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