SWX Right Now selects WorldNow for content management. SWX Sports site, Sports and Weather for Spokane and North Idaho, will use online technology, content, and revenue solutions company WorldNow to handle its back-end content management.
Quantcast and TiVo work together to provide audience analysis. TiVo will provide audience analysis and usage gathered from users of digital video recorders that it compiles from its Power||Watch panel. Quantcast will provide measurement and analysis for online audiences. The sample includes 35,000 households.
Cellufun hires former Sony, Disney executive. The mobile virtual world marketing company expanded its team with the addition of Andy Bishop as vice president of business development. Bishop played a key role in the strategic alliances and negotiation of multi-million dollar biz dev deals while at Walt Disney Internet Group and Sony Pictures Digital, and Sony Pictures Television International.
Call2Give teams up with Billing Revolution.Call2Give, a nonprofit that helps other organizations coordinate donations and volunteers, is using a mobile application from Billing Revolution. It enables people to use their mobile phones to donate money or pledge time to volunteer; the American Red Cross of Central Maryland used the application during a recent charitable event.
Web development firm forges an alliance with radio broadcaster in Raleigh, NC.Atlantic Business Technologies, a Web development firm, and Curtis Media Group, a radio broadcaster with 19 stations, said they will work together to establish CMG Interactive, to offer integrated marketing services.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.