SWX Right Now selects WorldNow for content management. SWX Sports site, Sports and Weather for Spokane and North Idaho, will use online technology, content, and revenue solutions company WorldNow to handle its back-end content management.
Quantcast and TiVo work together to provide audience analysis. TiVo will provide audience analysis and usage gathered from users of digital video recorders that it compiles from its Power||Watch panel. Quantcast will provide measurement and analysis for online audiences. The sample includes 35,000 households.
Cellufun hires former Sony, Disney executive. The mobile virtual world marketing company expanded its team with the addition of Andy Bishop as vice president of business development. Bishop played a key role in the strategic alliances and negotiation of multi-million dollar biz dev deals while at Walt Disney Internet Group and Sony Pictures Digital, and Sony Pictures Television International.
Call2Give teams up with Billing Revolution.Call2Give, a nonprofit that helps other organizations coordinate donations and volunteers, is using a mobile application from Billing Revolution. It enables people to use their mobile phones to donate money or pledge time to volunteer; the American Red Cross of Central Maryland used the application during a recent charitable event.
Web development firm forges an alliance with radio broadcaster in Raleigh, NC.Atlantic Business Technologies, a Web development firm, and Curtis Media Group, a radio broadcaster with 19 stations, said they will work together to establish CMG Interactive, to offer integrated marketing services.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more