Execs & Accounts: WorldNow, Quantcast, Cellufun
SWX Right Now selects World Now for site management; Quantcast and TiVo join forces to provide online and offline audience measurement; Cellufun adds to its business development team.
SWX Right Now selects World Now for site management; Quantcast and TiVo join forces to provide online and offline audience measurement; Cellufun adds to its business development team.
SWX Right Now selects WorldNow for content management. SWX Sports site, Sports and Weather for Spokane and North Idaho, will use online technology, content, and revenue solutions company WorldNow to handle its back-end content management.
Quantcast and TiVo work together to provide audience analysis. TiVo will provide audience analysis and usage gathered from users of digital video recorders that it compiles from its Power||Watch panel. Quantcast will provide measurement and analysis for online audiences. The sample includes 35,000 households.
Cellufun hires former Sony, Disney executive. The mobile virtual world marketing company expanded its team with the addition of Andy Bishop as vice president of business development. Bishop played a key role in the strategic alliances and negotiation of multi-million dollar biz dev deals while at Walt Disney Internet Group and Sony Pictures Digital, and Sony Pictures Television International.
Call2Give teams up with Billing Revolution.Call2Give, a nonprofit that helps other organizations coordinate donations and volunteers, is using a mobile application from Billing Revolution. It enables people to use their mobile phones to donate money or pledge time to volunteer; the American Red Cross of Central Maryland used the application during a recent charitable event.
Web development firm forges an alliance with radio broadcaster in Raleigh, NC.Atlantic Business Technologies, a Web development firm, and Curtis Media Group, a radio broadcaster with 19 stations, said they will work together to establish CMG Interactive, to offer integrated marketing services.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article