More NewsExecs & Accounts: WPP Digital, Exponential, Pivotal Veracity

Execs & Accounts: WPP Digital, Exponential, Pivotal Veracity

Alistair Goodman leaves Exponential; MRM Worldwide taps Pivotal Veracity; Bazaarvoice hires client services SVP.

Alistair Goodman has left Exponential. Goodman, VP of strategic marketing at Exponential, is leaving to join an unnamed mobile company as CEO. He began there when the firm was known as Tribal Fusion, which is now one of its product offerings. Exponential has not named a replacement for Goodman.

MRM Worldwide selected Pivotal Veracity for e-mail optimization. MRM will use Pivotal Veracity’s multi-platform e-mail design and rendering solutions to optimize client e-mails across the U.S. and international desktop, Web-based, and mobile platforms.

Bazaarvoice appointed Heather Brunner SVP of worldwide client services. Previously, Brunner served as president and CEO of Nuvo, a provider of managed network services. Before that she was COO at B-Side.

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