Execs & Accounts: Zeta Interactive, AOL’s Adtech, CheckM8

Zeta Interactive, led by CEO Al DiGuido, appointed two industry vets from Epsilon to creative and Web development teams. Chris Bonavita, creative director, was VP of creative at Epsilon. David Barbella, technology and production director, was director of online development at Epsilon. DiGuido, former Epsilon Interactive president and CEO, is now CEO of Zeta.

AOL’s Adtech signed its first video ad deal with reelkandi.tv, a UK-based online TV entertainment network. Platform-A, AOL’s advertising services division, also announced an ad campaign for Glasses Direct.

CheckM8 was selected by Japanese Web TV distribution company Presentcast to air the Summer Olympics. The 2008 Summer Beijing Olympic Games will air on gorin.jp, and advertising will run on the site through CheckM8 AdVantage.

On Networks made additions to its management team. The digital TV company hired Mark Ray, former GSD&M Idea City executive, as its new creative director. Hugh Jamieson, former advertising sales director for Blender Magazine, will serve as VP of advertising sales.

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