Zeta Interactive, led by CEO Al DiGuido, appointed two industry vets from Epsilon to creative and Web development teams. Chris Bonavita, creative director, was VP of creative at Epsilon. David Barbella, technology and production director, was director of online development at Epsilon. DiGuido, former Epsilon Interactive president and CEO, is now CEO of Zeta.
AOL’s Adtech signed its first video ad deal with reelkandi.tv, a UK-based online TV entertainment network. Platform-A, AOL’s advertising services division, also announced an ad campaign for Glasses Direct.
CheckM8 was selected by Japanese Web TV distribution company Presentcast to air the Summer Olympics. The 2008 Summer Beijing Olympic Games will air on gorin.jp, and advertising will run on the site through CheckM8 AdVantage.
On Networks made additions to its management team. The digital TV company hired Mark Ray, former GSD&M Idea City executive, as its new creative director. Hugh Jamieson, former advertising sales director for Blender Magazine, will serve as VP of advertising sales.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more