Zeta Interactive, led by CEO Al DiGuido, appointed two industry vets from Epsilon to creative and Web development teams. Chris Bonavita, creative director, was VP of creative at Epsilon. David Barbella, technology and production director, was director of online development at Epsilon. DiGuido, former Epsilon Interactive president and CEO, is now CEO of Zeta.
AOL’s Adtech signed its first video ad deal with reelkandi.tv, a UK-based online TV entertainment network. Platform-A, AOL’s advertising services division, also announced an ad campaign for Glasses Direct.
CheckM8 was selected by Japanese Web TV distribution company Presentcast to air the Summer Olympics. The 2008 Summer Beijing Olympic Games will air on gorin.jp, and advertising will run on the site through CheckM8 AdVantage.
On Networks made additions to its management team. The digital TV company hired Mark Ray, former GSD&M Idea City executive, as its new creative director. Hugh Jamieson, former advertising sales director for Blender Magazine, will serve as VP of advertising sales.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.