Zeta Interactive, led by CEO Al DiGuido, appointed two industry vets from Epsilon to creative and Web development teams. Chris Bonavita, creative director, was VP of creative at Epsilon. David Barbella, technology and production director, was director of online development at Epsilon. DiGuido, former Epsilon Interactive president and CEO, is now CEO of Zeta.
AOL’s Adtech signed its first video ad deal with reelkandi.tv, a UK-based online TV entertainment network. Platform-A, AOL’s advertising services division, also announced an ad campaign for Glasses Direct.
CheckM8 was selected by Japanese Web TV distribution company Presentcast to air the Summer Olympics. The 2008 Summer Beijing Olympic Games will air on gorin.jp, and advertising will run on the site through CheckM8 AdVantage.
On Networks made additions to its management team. The digital TV company hired Mark Ray, former GSD&M Idea City executive, as its new creative director. Hugh Jamieson, former advertising sales director for Blender Magazine, will serve as VP of advertising sales.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.