More NewsExecs & Accounts: Zeta Interactive, Omelet, Specific Media

Execs & Accounts: Zeta Interactive, Omelet, Specific Media

Zeta Interactive hires Jared Blank; Omelet cooks up an alternate reality series for Saab; SplashCast hires MySpace exec to head L.A. sales office.

Zeta Interactive hired Jared Blank as a strategic analyst. Blank was a former Jupiter Research analyst. He also held senior management positions at Epsilon and Tommy Hilfiger.

LA-based creative agency Omelet created a campaign for Saab and USA Networks pegged to the spy series “Burn Notice.” The rich media campaign uses characters from the show to promote Saab autos in an alternate reality experience called “Covert Ops.”

SplashCast opened an LA branch office and staffed it with a sales team. The video and music-focused social application firm hired former MySpace executive Tim Lane to head up the national sales office in Los Angeles. Before MySpace, Lane was director of sales at Eyeblaster.

Specific Media named Brian Burdick, a former Microsoft executive, SVP of engineering. Burdick was chief technical officer of AdECN, an advertising exchange subsidiary of Microsoft. He was also a founding member of Microsoft AdCenter, where he was part of the product development and deployment of the company’s paid search and contextual advertising programs.

PointRoll supported an interactive campaign for the DVD release of “Shutter” from Twentieth Century Fox Home. Site visitors could create “fear photos” by uploading their own pictures and inserting ghostly images on the Shutter DVD Web site.

Wavexpress has integrated YuMe’s video ad platform. The ad platform will be implemented on Wavexpress’ TVTonic Internet television service.

Hugh McGoran joined semantic advertising platform Peer39. McGoran, senior vice president of advertising sales, was previously VP of Eastern advertising sales for Tacoda, where he started in fall of 2005. Before that he was with Knight Ridder Digital for about 10 years.

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