Execs & Accounts: Zeta Interactive, Omelet, Specific Media
Zeta Interactive hires Jared Blank; Omelet cooks up an alternate reality series for Saab; SplashCast hires MySpace exec to head L.A. sales office.
Zeta Interactive hires Jared Blank; Omelet cooks up an alternate reality series for Saab; SplashCast hires MySpace exec to head L.A. sales office.
Zeta Interactive hired Jared Blank as a strategic analyst. Blank was a former Jupiter Research analyst. He also held senior management positions at Epsilon and Tommy Hilfiger.
LA-based creative agency Omelet created a campaign for Saab and USA Networks pegged to the spy series “Burn Notice.” The rich media campaign uses characters from the show to promote Saab autos in an alternate reality experience called “Covert Ops.”
SplashCast opened an LA branch office and staffed it with a sales team. The video and music-focused social application firm hired former MySpace executive Tim Lane to head up the national sales office in Los Angeles. Before MySpace, Lane was director of sales at Eyeblaster.
Specific Media named Brian Burdick, a former Microsoft executive, SVP of engineering. Burdick was chief technical officer of AdECN, an advertising exchange subsidiary of Microsoft. He was also a founding member of Microsoft AdCenter, where he was part of the product development and deployment of the company’s paid search and contextual advertising programs.
PointRoll supported an interactive campaign for the DVD release of “Shutter” from Twentieth Century Fox Home. Site visitors could create “fear photos” by uploading their own pictures and inserting ghostly images on the Shutter DVD Web site.
Wavexpress has integrated YuMe’s video ad platform. The ad platform will be implemented on Wavexpress’ TVTonic Internet television service.
Hugh McGoran joined semantic advertising platform Peer39. McGoran, senior vice president of advertising sales, was previously VP of Eastern advertising sales for Tacoda, where he started in fall of 2005. Before that he was with Knight Ridder Digital for about 10 years.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article