Travelocity names Scott Danielson senior VP of marketing; Tribune Interactive launches a geo-targeted and behavioral ad campaign for Town & Country Homes; Toyota Motor Sales USA expands its relationship with Viewpoint
Travelocity has named Scott Danielson senior VP of marketing. Danielson held senior leadership roles at Prodigy, America Online and PlanetClick in the mid-to-late 1990’s. Most recently, he was president of online travel consultancy Squeezoom.
“We are very fortunate to have someone with Scott’s background to lead our marketing team,” Gilliland said. “Clearly, we have an opportunity to build an even stronger, world class marketing organization under Scott’s leadership.”
Tribune Interactive has launched a geo-targeted and behavioral ad campaign on chicagotribune.com for Town & Country Homes, a homebuilder with operations in Chicago, Minneapolis and Southeast Florida. The campaign, “Homes Filled with Wonder,” ran in two phases from February 14 to 28 and March 15 to 31.
Chicagotribune.com delivered Town & Country Homes’ banner and tile ads to online users interested in real estate news and information in the Chicago metropolitan area. The site served banner and tile ads to chicagotribune.com users that had visited its Real Estate section within the past 45 days. The online campaign also complemented Town & Country Homes’ print advertisements that ran in the Chicago Tribune’s annual “Spring Festival of Homes” special section in March.
“The advantage of behavioral advertising is that we were able to track which users went to chicagotribune.com’s real estate section in January and February,” said Sharon Knitter, Tribune Interactive’s director off business development. “When the same users returned to news, sports, entertainment or any section of chicagotribune.com our tracking system recognized them and served the Town & Country Homes ads.”
The approach is similar to one used by the NYTimes.com.
Toyota Motor Sales USA has expanded its relationship with Viewpoint, a rich media technology and services firm, by entering into an enterprise wide license agreement to utilize the Viewpoint 3D modeling application.
Following the successful launch of the Viewpoint-enabled Toyota 4Runner in February 2002, the expanded agreement allows Toyota to deploy Viewpoint technology across its entire portfolio of Web sites.
“Our relationship with Viewpoint started as a one-off experiment to see what kind of reaction it would get,” said Deborah Meyer, corporate marketing manager for Toyota Motor Sales. “It has since developed into a much closer relationship, which is expanding due to the incredible flexibility of the technology.”
Toyota plans to deploy additional Viewpoint-enabled content across various products and brands, including the next generation Prius, the Tundra Craftsman NASCAR race truck, and Scion and Lexus models. Viewpoint is developing this content for Toyota under a services agreement.
Analytics and optimization player WebSideStory has appointed Jeffrey Lunsford as president and chief executive officer. Most recently, Lunsford was president and CEO of TogetherSoft, a software firm that was acquired by Borland Software in January 2003. Lunsford succeeds John Hentrich, who has been president and CEO since December 1999.
“Jeff is a strong leader with excellent experience in fast-growing technology companies,” said Kurt Jaggers, a WebSideStory board member and managing director at TA Associates, a WebSideStory investor.
Noah Robinson recently accepted a position as advertising sales executive for Choice Media, an online healthcare ad representation firm. Robinson was most recently with Beyond Interactive, where he served as regional media director and co-founder of the interactive agency’s Brazil office and managed the Verizon Wireless account. He will be responsible for agency relationships and accounts for Choice Media.
Fatband, a U.K.-based team of multimedia artists, is completing an online virtual park project. Called “Revelation,” the effort will offer both an interactive and natural experience of the sounds of Gunpowder Park, a new public space just south of Waltham abbey, Essex. Rather than the everyday sounds a visitor might expect to hear, the site will reveal audio that can only be heard via specific technology. Examples from the project include underwater sounds only audible via the hydrophone, the ultrasonic sounds of bats and moths, and the micro-sonic vocalizations of small mammals and invertebrates.
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