Execs and Accounts for April 30, 2003

TiVo has picked up network TV and digital media veteran Martin Yudkovitz as president. Yudkovitz has resigned his position as executive VP at NBC, where he played leading roles in the creation of CNBC, MSNBC Cable, and MSNBC.com.

The digital video recording service said it expects Yudkovitz’s experience to help create industry partnerships with satellite and cable companies, build licensing opportunties, and launch other new services for distributors, service providers, programmers and advertisers.

“Marty’s… experience will help to build our business moving forward,” said TiVo CEO Mike Ramsay. “His track record in developing creative partnerships that bridge network television with new distribution channels like cable and the Internet will be critically important to TiVo.”

Former 24/7 Real Media Chief Operating Officer Anthony Plesner has accepted a COO post with The NewsMarket, a Web-based video archive and distribution platform for the broadcast industry. Prior to 24/7 Real Media , Plesner held executive and management roles at Reuters and Medscape.

“We’re strengthening our management team to take full advantage of the opportunities before us. The mainstream adoption of digital communications by corporations, government agencies and journalists worldwide is happening very fast,” said Shoba Purushothaman, CEO of The NewsMarket.

DraftWorldwide has created an integrated online and offline loyalty rewards program for Kellogg that lets consumers bid on Walt Disney World Resort experiences and collectibles.

Consumers collect Kellogg Kash by purchasing participating Kellogg’s cereals and then use the “Kash” to bid online. Participating brands include Kellogg’s Corn Flakes, Mini-Wheats Frosted Bite Size, Kellogg’s Honey Crunch Corn Flakes, and Kellogg’s Raisin Bran.

“This program is designed to provide Kellogg with a unique avenue to add value to our loyal consumer base, leverage our brands, and increase sales,” said Kevin Smith, SVP of marketing services for Kellogg.

Online promotions player FairMarket provided the technology platform and hosts the auction site.

Carat Interactive developed creative for the launch of Palm’s two new handhelds, the Tungsten C and the Zire 71. The agency launched the two products simultaneously, through microsites, online ads and an email component. The communication, which targets Palm’s installed base and consumers who are researching PDAs, will drive orders through the Palm store as well as an 800 number. Ads are currently running on Yahoo, CNET and PDA- and digital camera-specific sites.

Palm’s database of registered users is estimated to have eight million email addresses, 4.5 to 5 million of which are from the United States.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

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