Execs and Accounts for April 5, 2002

Engage picks up a newspaper industry client; High Road Communications hires a consultant to its Quebec office.

The New York Times Company’s Worcester Telegram & Gazette has begun implementation of Engage’s newspaper industry solution. The package is designed to automate a newspaper’s entire ad production process, providing management functions such as digital ad workflow, asset management, tracking and online approvals. Engage’s deal with the Telegram & Gazette follows its deployment of similar automation tools for The Boston Globe, another property of The New York Times Company .

High Road Communications has hired Nathalie Bergeron as senior consultant to its Montreal office. In addition to her public relations experience, Bergeron has worked as a freelance journalist and was an editor for a French-language Web site.

“Nathalie’s experience and contacts within Quebec’s strong technology sector make her a valuable part of our team,” said Mia Wedgbury, senior partner at High Road. “By leveraging the market expertise she brings, High Road strengthens its Quebec presence.”

NewWorldIQ, a developer of Web marketing automation tools, has promoted Mischelle Weedman-Davis to vice president of marketing communications.

Davis was director of North American marketing for NewWorldCommerce before that company’s recent merger with IQ Commerce. Earlier in her career, she served as director of product marketing at Qpass and held marketing posts at Authentic8, Primus Knowledge Systems and Wall Data. In her post-merger role, Davis will oversee all global marketing and lead generation efforts for NewWorldIQ and supervise marketing teams in the United States, United Kingdom and Ireland.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource