Execs and Accounts for April 9, 2003

Interactive agency Squeaky Wheel Media launched a Web site that jointly promotes the brands of SoBe Beverage and No Fear sports performance gear. The site features flash, audio and an “overall intense look,” the agency said.

“We were asked to provide a multi-sensory experience that portrayed the aggressiveness of the product and I feel we were successful in meeting our client’s wishes,” said Anthony Del Monte, Squeaky Wheel’s president. “Utilizing sound, movement and hardcore imagery, the SoBe No Fear site represents all that’s bottled up in the product.”

Canadian interactive shop ninedots launched a new site for Levi Strauss & Co.’s Dockers brand. The Web destination features a “What to Wear” guide for business casual fashion advice and a “Go Khaki Innovation Lab” with information about new technology that prevents fabric stains. Called “Stain Defender,” the latest TV spots featuring the technology are also posted on the site.

“The Dockers consumer has grown to rely on the brand’s ability to provide innovative products that are relevant and practical to their everyday lives,” said Yvonne Diesing, Dockers brand manager. “The site re-launch delivers on the brand’s promise of innovation and quality.”

Unicast added a number of certified partner Web sites, including sixteen sites in the Burst network, Batanga.com, the Boston Herald, CarsDirect.com, Emode, FoxBox, MedicineNet.com, TheOnion.com and Univision.

The Kaboose network of Web sites for educators and families has renewed its contract to use Burst! Media’s AdDesktop ad management product.

“After evaluating several other options, the Burst! AdDesktop product still offers the greatest combination of flexibility, service and cost in the marketplace,” said Kaboose VP Eric Yuzpe. “They have gone the extra mile to tailor a solution for us.”

Temerlin McClain’s interactive group has debuted a new online campaign for Planet Cancer, a non-profit supporting young adults with cancer. The campaign is aimed at increasing awareness of the online support network for an sometimes overlooked group dealing with cancer.

Besides creating interactive ad units, the interactive group at Temerlin McClain worked with several media partners including Discovery.com, USAToday.com, Salon.com and TheOnion.com to obtain excess inventory to run the campaign. Bluestreak donated its monitoring services to help gauge the success of the campaign.

Tech sector marketing and PR agency Verrecchia Group Communications hired Gisele Seto as senior account executive. Prior to accepting the post, Seto was marketing communications manager at Emeris Technologies.

“Gisele truly understands technology and how to successfully bring it to market,” said Susan Verrecchia, president of Verrecchia. “Her experience working both the front and back-ends of corporate communications and marketing will further enhance our service offering to clients.”

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