Execs and Accounts for August 30, 2002

Financial news Web site MarketWatch.com has purchased and locally installed 24/7 Real Media‘s Open AdStream 5.1.2 to handle its ad delivery and reporting.

The client win, which 24/7 Real Media described as one of the largest involving its Open AdStream product, comes after the advertising firm inked a deal earlier this week to serve ads for NTL, the UK’s largest cable company and a big player in the iTV space.

“Open AdStream’s scalability was a very important selling point for us,” said MarketWatch.com Executive Vice President of Sales and Marketing Scot McLernon. “At peak times, when the news from Wall Street drives millions of visitors to our pages, we’ll be looking to Open AdStream to help us manage those traffic spikes as well as the ongoing maximization of our advertising inventory.”

24/7 Real Media’s other ad serving clients include CondeNet, USA Today, and FT.com.

Kraft Foods UK has tapped interactive shop Atticmedia to handle the development of a site promoting the dairy food giant’s Dairylea Lunchables snack.

Atticmedia designed a Macromedia Flash site, CheesyMovies.co.uk, which encourages kids to design and produce their own animated cartoon. After choosing characters and creating the film, kids are urged to nominate it for an award.

Users are encouraged to vote on their favorite movie, with the most popular in each of three film categories winning a expenses-paid weekend trip for four to Disney Studios in Paris. A Steven Spielberg Lego Moviemaker Set also will be awarded to the writer of the best review of the films. Kraft plans to promote the site on children-oriented Web sites, including Nickelodeon’s Nick.com.

Atticmedia, based in London, has previously done work for Guinness, PWC Global, and Lego.

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