More NewsExecs and Accounts for August 9, 2002

Execs and Accounts for August 9, 2002

IAB names Glenn Pagan as vice president of sales; MaxWorldwide adds two to board of directors; TBC launches an online campaign for the Mashantucket Pequot Tribal Nation.

The Interactive Advertising Bureau (IAB) has named Glenn Pagan as vice president of sales. Pagan joins the IAB from AOL/Time Warner , where he was most recently director of the troubled media giant’s agency relations group. Before that, he was director of business development at AOL, responsible for generating integrated marketing programs. Pagan has also held senior sales positions with Sticky Networks, IBM , and Condi Nast.

Earlier this summer, the IAB hired Kelly Colbert as vice president of marketing. Colbert was most recently VP of marketing and business development at Word of Net, a market research firm. She also launched Planet Reuters, an information service targeting ISPs.

MaxWorldwide, formerly L90, has added Richard Costello and Geoffry Handler to its board of directors. Costello’s most notable tenure was at TBWA, where he was president and CEO of TBWA Chiat/Day – East and president and chief operating officer of TBWA. Before joining MaxWorldwide , he was president of Universal Strategic Marketing Group and president of new business initiatives for Universal Studios.

Geoffry Handler is an expert in corporate law and the managing partner at McLaughlin & Stern LLP. He participated in the purchase of a major league baseball franchise in New York and was a member of the board of directors of TDI, an outdoor advertising company.

Creative shop Trahan, Burden & Charles (TBC) has launched an online campaign for the Mashantucket Pequot Tribal Nation in Connecticut. Using EyeBlaster’s “floating ad” format and email, the launch will promote the Mashantucket Pequot Musuem and Reseach Center with the specified aim of driving traffic to the physical museum. To achieve this, the tribal nation has focused its media buy on regional sites such as CTNow.com, GreenwichTime.com and StamfordAdvocate.com, all of which have a readership that is largely within driving distance of the museum.

The creative, which will run on Connecticut news sites through October 2002, focuses on the interactivity of exhibits at the museum. Those who click on the units are taken to a landing page offering a discounted entrance fee.

TBC said the campaign may be the first use of online ads by a Native American group. “It is definitely the first Native American campaign to use the EyeBlaster format,” the company said.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts