Execs and Accounts for February 10, 2003

MSNBC.com has hired two senior marketing experts to expand the company’s cross media advertising efforts.

Mary Paris, former director of business development at NBC, joins MSNBC.com as director of cross media sales, a role in which she’ll oversee MSNBC.com’s media ad sales and branding across MSNBC and NBC. Before directing business development at NBC, Paris served as a member of the network’s digital media group, producing original Web sites for NBC stations and properties across the company. Paris also worked with NBC Entertainment and NBCi, managing day-to-day creative relationships between the two.

The news site has also hired ad sales veteran and entrepreneur Thomas Bosco as regional sales director for the East and Midwest. Bosco is the founder of Compare Credit Cards Online, where he was involved in Web-related marketing and management. Prior to that, he served as director of advertising sales at Snowball.com and as ad sales manager at Southern Living Magazine. Bosco also helped launch Fast Company. Both positions are based in New York.

“Paris and Bosco bring us significant expertise in managing strategic ad sales relationships,” said Charles Tillinghast, senior director of business development and sales for MSNBC.com. “In addition, Paris’ in-depth knowledge of both NBC and MSNBC.com will prove extremely valuable in our efforts to maximize cross media sales opportunities.”

MSNBC.com also recently hired Holly Heritage as a regional sales manager based in Chicago. Heritage was most recently sales director for the Economist Group, before which she was a director in interactive sales for Turner International, based in Hong Kong.

Integrated marketing firm boede&partners has added four employees to its creative department. The agency, which serves business-to-business and technology clients, is expanding its creative department in response to increased business from new and existing clients.

Gary Brown joins as senior interactive art director, working primarily on the Unisys and Network Associates accounts. Brown’s Web and multimedia experience includes a stint with Euro RSCG DSW Partners, including work for Intel, Iomega and Xircom. Kim Reynolds joins boede&partners as an interactive director, working with Network Associates and Mercator. Her freelance work includes Web sites and product demos for Ingram Book and Daystar Communications.

Kris Bartholomew is boede&partners’ newest production designer, working primarily on the Network Associates account. During her four years at Euro RSCG DSW Partners, Bartholomew produced creative material for Intel and Minolta. Senior copywriter John Kinkead joins from Grey Worldwide in San Francisco, where he was a copywriter on the Cisco Systems and Papa Murphy’s accounts. Before that, he worked at Euro RSCG DSW as associate creative director.

“This addition of high-caliber creative talent to the boede&partners’ family is a reflection of the dynamic growth we are experiencing here at the agency,” said Ted Tsandes, boede&partners partner and creative director.

Atomic Fusion has launched a new site for enterprise software developer Proficient Systems. In addition to highlighting Proficient’s product and service features, the new Web presence provides an interactive demo of the company’s online sales solutions.

“Atomic Fusion came to the table with a strategic approach and delivered a truly creative solution,” said Proficient President Dodge McFall.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

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