More NewsExecs and Accounts for February 3, 2002

Execs and Accounts for February 3, 2002

Avenue A adds Mike Slade to its board; QAD selects Aprimo to manage its direct and Web-based marketing campaigns; StoneAge Corporation taps Jumpstart Digital Marketing to rep StoneAge.com and Car.com

Digital marketing firm Avenue A has added Mike Slade, former chairman and CEO of Starwave Corporation, to its board. At Starwave, Slade was responsible for the launch of ESPN.com, ABCNews.com, NBA.com, and NFL.com.

Slade began his career at Microsoft in 1983 and spent seven years there in a variety of product marketing roles. Since retiring from Starwave after its sale to Walt Disney in 1998, Slade has consulted to Apple CEO Steve Jobs.

“Mike’s extensive professional accomplishments, as well as his industry relationships, are a huge asset to Avenue A,” said Nick Hanauer, chairman of the Avenue A board.

QAD has selected Aprimo to help manage its direct and Web-based marketing campaigns. QAD, which produces ERP and supply chain software for global manufacturers, will deploy three Aprimo modules (direct marketing, lead management, and Web response management) throughout its global marketing department. Aprimo’s enterprise marketing management (EMM) software will be integrated with QAD’s sales force automation (SFA) platform to help facilitate qualified lead distribution.

“Aprimo Marketing provides QAD an integrated platform for our marketing team to create customer-centric, multi-channel marketing campaigns that are in harmony with our sales efforts,” said Mike Lodato, chief marketing officer at QAD.

StoneAge Corporation has tapped Jumpstart Digital Marketing to be its exclusive rep for local auto dealer ad sales on StoneAge.com and Car.com.

“The Internet is increasingly used by the vast majority of new car buyers as a starting point in the buying process; we are confident that Jumpstart’s expertise with dealers can help us capture a significant share of local dealer ad dollars that are shifting to interactive media,” said David Wassmann, chief marketing officer at StoneAge Corporation.

In September 2002, Jumpstart Digital Marketing launched a new division to enable automotive web publishers to tap the large sum auto dealers spend on advertising each year.

Return Path, a provider of email change of address (ECOA) services, has appointed Anita Absey as vice president of sales. The announcement coincides with the formation of Return Path’s customer advisory board, to be chaired by former VP of sales Dave Paulus.

Before joining Return Path, Absey was director of client development for USADATA and held senior sales management positions at DoubleClick, including SVP of new markets for Abacus Direct, a division of DoubleClick.

“We’re excited to add Anita’s extensive direct and database marketing experience to the team, and delighted that Dave will continue his relationship with Return Path by leading our Customer Advisory Board,” said Matt Blumberg, Return Path’s CEO.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

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