Execs and Accounts for January 27, 2003

Bigfoot Interactive has signed technology reseller agreements with email marketer Valassis and its marketing affiliate PreVision.

Valassis and Prevision will use Bigfoot’s DREAM email platform and professional services for the development and execution of marketing programs for its clients. Bigfoot will in turn offer PreVision’s suite of reporting and campaign management tools to clients that require analytics solutions more complex than Bigfoot typically offers.

“The integration of Bigfoot Interactive’s email technology, marketing automation tools and professional services enables us to launch targeted and complementary marketing programs on behalf of our client base,” said Joe Lampertius, director of product management for Valassis.

Rich media technology provider CheckM8 and Oddcast, a creator of virtual characters for the Web, have signed a deal to offer their services as a combined solution for customers. The offering will let clients track and measure Oddcast’s Web-based “VHost” characters in their Web sites and campaigns.

“CheckM8 gives our VHost clients a much richer way to mine customer data, enabling them to see exactly how users respond to a branded talking character,” said Adi Sideman, Oddcast’s CEO. “Moreover, CheckM8 empowers us to offer flexibility to alter formats and make creative updates.”

24/7 Real Media has signed a deal with The Golf Digest Companies to provide ad sales representation for GolfDigest.com, golfworld.com and golfforwomen.com. The agreement includes exclusive rights for 24/7 Real Media to sell advertising and sponsorships for the sites, which will use 24/7 Real Media’s Open AdStream to serve the ads.

“24/7 Real Media will provide us with the most effective sales representation and highest level of customer service,” said Tom Witschi, VP of new business for The Golf Digest Companies.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

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