Execs and Accounts for January 29, 2003
Yahoo! hires two sales execs, both formerly of DoubleClick; boede&partners promotes John Kiechle to associate creative director; Michael Gentry joins Roska Direct as national account director
Yahoo has hired two sales execs, both formerly of DoubleClick.
Beth-Ann Eason joins Yahoo as VP of category management and sales training, a role in which she’ll manage several sales teams focused on specific vertical industries. Among her former management posts in the media business are VP and general manager of DoubleClick Media, SVP of business development at Ziff Davis Publishing and associate publisher of the SRDS Interactive Source Book. Eason is also a former board member for the Interactive Advertising Bureau.
Beth Lawrence joins as VP of Eastern sales, overseeing Yahoo’s sales offices in New York, Boston, Atlanta and Toronto. Lawrence joins from America Online, where she served as VP of integrated sales and marketing. Prior to that, she was VP of publishing at DoubleClick.
Eason and Lawrence both report to Wenda Harris Millard, Yahoo’s chief sales officer, who also happens to be a DoubleClick alum. Millard was EVP of DoubleClick and a founding member of the company.
Integrated marketing firm boede&partners has promoted John Kiechle from senior art director to associate creative director.
In the new position, Kiechle will handle creative responsibilities for the firm’s security services client Network Associates while still contributing to other accounts. Executives at boede&partners say the promotion is based on Kiechle’s outstanding work for the firm’s b-to-b and technology clients, such as Microsoft and Unisys. Prior to joining the firm in 2001, Kiechle spent 13 years as senior art director for Euro RSCG DSW Partners.
“Our creative product is something we’re constantly striving to improve,” said Ted Tsandes, boede&partners’ creative partner. “John plays an integral role in that product.”
Michael Gentry has joined integrated direct marketing agency Roska Direct as national account director, responsible for new business development in the healthcare and consumer industries.
Gentry was most recently a senior account manager at IMS Health, responsible for the company’s data services. He also held several sales and brand management positions with Johnson & Johnson and managed marketing programs for Tylenol, Children’s Motrin, and other over-the-counter brands.
“Mike brings to Roska Direct a solid track record in sales, marketing and new business development,” said Rick Moore, president of Roska Direct. “He will be a valuable promotion planning resource for our consumer, healthcare and pharmaceutical clients.”
Apollo Interactive has created an online campaign for Jack in the Box, promoting the fast food chain’s value menu and the introduction of two new sandwiches. The effort is an extension of the “Eating Cheap with Jack” commercial developed by advertising agency Secret Weapon Marketing to support the chain’s new Jr. Bacon Cheeseburger and Chili Cheeseburger.
“Based upon Apollo’s research analysis, about 20 percent of Jack’s audience are light TV viewers and heavy Internet users,” said Patti Foley, media communications manager for Jack in the Box. “By adding the Internet as part of the media mix, we’re able to extend the reach of Jack in the Box to our target audience.”
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