Execs and Accounts for January 8, 2003

E-centives has completed its acquisition of the assets of Consumer Review, which publishes consumer product reviews and information on the Web. ConsumerReview.com will be run as a separate business unit of E-centives, while both companies will leverage each other’s technologies and expertise to strengthen their own core competencies, E-Centives said.

“ConsumerReview.com has achieved a prominent position in the product review space and has built a loyal community of users and advertisers who rely upon its services,” said Kamran Amjadi, chairman and CEO of E-centives. “The acquisition is a strategic investment for us.”

Paul Wassem, Consumer Review’s former president & CEO, will continue on as VP of E-centives and general manager of ConsumerReview.com. Consumer Review founder Francis Cebedo and former VP of operations Mike La Rotonda will likewise continue to manage the business unit. Consumer Review’s other personnel have joined the E-centives staff in the company’s Bay Area office.

Atlanta-based interactive marketing and design firm MaxMedia Design has picked up three new clients. NCR, Montana Real Estate Company and Los Angeles-based songwriter/record producer Rick Nowels have all tapped MaxMedia Design to develop Web sites and online marketing campaigns.

“MaxMedia presented an innovative concept that will attract our target audience,” said Leesa Anderson, Montana Real Estate Company’s owner and managing partner.

Technology-based public relations firm Gregory FCA Communications has signed numerous clients. They include wireless advertising and marketing provider Mobliss; Proscape Technologies, a developer of marketing and sales software for pharmaceutical companies; ISP Fastnet; Cadient Group, which provides online marketing services to the pharmaceutical industry; and Synergistix, a leading developer of sales force automation and CRM tools, also for the pharmaceutical sector.

DoubleClick has signed a two-year exclusive DART for Publishers contract with NASDAQ.com, the world’s largest electronic stock market.

“As a favored destination for business decision makers, it is imperative that we partner with reliable vendors who provide the level of sophistication and flexibility that we need,” said John Delta, vice president and general manager of NASDAQ.com. “DoubleClick brings to NASDAQ a history of innovation, a proven and scalable product suite and the reliability and service that we demand.”

New York-based ad seller Interep Interactive has made 24/7 Real Media’s Open AdStream Central the preferred ad server for sites it represents and will provide its existing clients with the option of migrating to Open AdStream.

“We especially value the flexibility and versatility of the Open AdStream platform,” said Joshua England, VP of operations for Interep Interactive. “We believe it is the ideal solution for our clients.” Interep Interactive owns Winstar Interactive Media and Cybereps, which together sell ad space on approximately 100 U.S. Web sites.

Digital marketer Juxt Interactive has designed a Web site for HomeAid America, a non-profit group that provides shelter beds for the homeless. HomeAid said the new online presence will serve as a strategic resource for the organization, highlighting the HomeAid mission, describing current and upcoming projects, and providing information about its 21 U.S. chapters. Juxt and HomeAid are also creating an email marketing campaign to drive traffic to the HomeAid site and increase awareness of the nation’s homeless.

HomeAid CEO Mike Lennon said, “The new homeaid.org site will empower us to tell a more compelling story of homelessness in America.”

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