Execs and Accounts for July 14, 2003

Integrated marketing firm boede&partners has beefed up its interactive department, hiring Brook Harker, Kyungwan Jeong and Dwight McDowell to various posts.

Before joining boede&partners as a multimedia designer, Harker worked as a motion graphics designer at ImageWise Productions and the former Euro RSCG DSW Partners in Salt Lake City as an interactive designer on the Intel and Iomega accounts.

Jeong has joined as an interactive technologist to work on several accounts, including Ingenix, Mercator, Network Associates and Unisys. Jeong worked as senior technologist for DSW Partners in Salt Lake City where he developed Web sites for Proxima, Kodak and Intel.

New technologist McDowell most recently worked as a technologist for Euro RSCG Tatham Partners in Salt Lake City, focusing his efforts on accounts such as Intel, Kodak and Xircom.

Online directory services provider W3 Data has signed a three-year agreement to use 24/7 Real Media’s Open AdStream Local ad serving solution for its WhitePages.com Network.

W3 Data said its choice was driven by Open AdStream’s cookie modules, which will let the WhitePages.com Network target customized ad content to specific people and businesses, as well as to use other criteria such as phone numbers, addresses and area/ZIP codes.

“We especially value the flexibility and versatility of the Open AdStream platform,” said Susie Kang, group vice president of consumer services for W3.

Idea Machine, the Calgary-based digital creative division of RareMethod Capital Corp, has won three new accounts. The new business includes a one-year contract renewal with AIDS Calgary to continue with its marketing and communications activities. Under the deal, Idea Machine will also launch a new Web presence for the AIDS awareness group.

Additionally, the interactive agency received a branding and marketing assignment from Saskatchewan-based Royal University Hospital, and has been tapped to develop a sponsorship promotion for POP Las Vegas, a new concept hotel and casino scheduled to open in 2005.

Nashville-based direct marketing firm SmartDM has signed a data management agreement with the Dallas Stars that the company said will support email and direct mail campaigns.

The National Hockey League team will use SmartDM’s proprietary data warehousing and marketing technology, DirectTR@K, to consolidate its data into one customer-centric marketing warehouse, combining different data files in multiple formats. The data warehouse powered by SmartDM will receive regular data updates from the Stars’ tickets.com ticketing system, letting the Dallas Stars view detailed customer information, such as past purchasing history.

“The resources that SmartDM provides will give our staff instant access to highly detailed customer data, allowing us to serve and respond to our fans’ needs better,” said Stars EVP of marketing and communications Bryan Perez.

SmartDM recently signed data management agreements with the MLB Texas Rangers and the Arizona State University Sun Devils. In addition, it works with the Colorado Avalanche, Denver Nuggets, Nashville Predators, Columbus Blue Jackets, and the Vanderbilt Commodores on CRM and email platforms.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

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