Execs and Accounts for July 21, 2003

GlobalWorks Group has launched a new division focused on marketing and advertising to Hispanics. Called HispanicWorks, the unit will be led by William Ortiz, former VP of diverse markets at JPMorgan Chase.

At JPMorgan, Ortiz spearheaded an initiative to develop metrics to track acquisition, expansion and retention of Hispanics in consumer and business segments. He also served a stint at Verizon as director of ethnic and premium marketing for Verizon.

“I can think of no other leader I’d like at the helm than William Ortiz, who brings the vision, experience and sensitivity needed to make HispanicWorks a significant growth engine for clients seeking an ever-greater share of the burgeoning Hispanic marketplace,” said GlobalWorks CEO Yuri Radzievsky.

E-mail delivery platform MindShare Design has tapped a new vice president of marketing.

Bill McGee will head up MindShare’s corporate and product marketing efforts as the company seeks to expand its market share. McGee most recently worked at SF Interactive as managing director, prior to which he served as VP of marketing for Netcentives and West Coast managing director for Creative Media.

“Bill’s broad marketing experience and deep understanding of the interactive sector make him the natural choice to lead our concerted marketing effort,” said Steve Smith, CEO of MindShare Design.

Tacoda Systems’ roster of major media clients has grown to ten with the addition of Morris Communications, a media company with diversified holdings in newspapers, magazines, outdoor advertising, radio, book publishing and online services. Morris will use Tacodas Audience Management System (AMS) to profile and target the most valuable segments of its online audience.

AMS will initially be installed on 33 Morris digital properties, including The Augusta Chronicle, The Florida Times-Union and the Savannah Morning News.

“With Tacoda’s AMS, our online services division will be able to profile and segment its audiences to the benefit of our advertisers who increasingly are seeking more precise and accountable targeting,” said William Morris, president of Morris Communications.

He added, “We can include our offline subscriber data to construct ad packages that will put Morris at a competitive advantage in the markets we serve.”

Other big media clients using AMS include Media General, The McClatchy Company, Hollinger International, USATODAY.com, Belo Interactive, Tribune Interactive, The Weather Channel’s weather.com, CondeNet and Advance Internet.

The Interactive Advertising Bureau (IAB) recently added 21 companies to its membership roster. Of the new members, seventeen are new general members (online publishers) and four are new associate members (companies that support the online ad sector).

New General Members include AccuWeather.com, Cox Newspapers, FT.com/The Financial Times, NationalGeographic.com, Planet Out Partners, and Primedia, among others. New associate members include 360 Traffic, Extended Digital, Modem Media and Rapt.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

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