Execs and Accounts for July 22, 2002

Catherine McConville has joined the media division of interactive ad player ValueClick as director of Western sales. McConville is former director of sales at mobile marketer SkyGo, where she was responsible for 95% of its wireless ad sales as well as the structure of its sales territories and goals. Prior to SkyGo, McConville held prominent sales positions for Ziff Davis, Individual.com and UN/Miller Freeman.

James Zarley, chairman and chief executive officer of ValueClick Media, said, “Our positioning, matched with Catherine’s experience in sales, will ensure deeper and broader penetration in the San Francisco Bay area and Pacific Northwest region.”

Additionally, Bill Todd and Dan Desmet of ValueClick Media have been promoted to lead sales efforts for the East coast sales team. Nine new account executives have also been hired, “to increase market share and continue to provide high levels of customer service,” Valueclick said.

E-mail marketer iMakeNews has named Brian Cusack vice president of sales. Cusack’s prior posts include a stint as vice president of sales for Newmediary and one as director of advertising for Adsmart, which was acquired by Engage in 2000. Cusack also spent 13 years at Ziff-Davis Publishing.

“Technological solutions for customer retention are a significant growth area within the e-marketing sector,” said Cusack. “iMakeNews is in the right place at the right time.”

Fujifilm, in partnership with Friends of the National Zoo and Animal Planet, is throwing a birthday party to mark the first anniversary of the arrival in this country of two giant pandas — Tian Tian and Mei Xiang — and the festivities include an interactive component.

Fujifilm U.S.A.’s interactive agency, Sharpe Partners has built a Web site and sweepstakes on the panda theme, designed to celebrate the pair while collecting opt-in email addresses. The new site details the lives of Tian Tian and Mei Xiang and allows visitors to view photos, send pictures and learn about giant pandas. The sweepstakes gives visitors a chance to win a trip to Washington to meet the pandas.

Sharpe, a New York-based marketing agency, will also send an email to 15,000 people who have previously registered on the old Fuji/panda site and other Fuji lists, the company said.

Eliot Tyler has joined the New York office of strategic digital services consulting and marketing firm Organic, as director of engagement management.

Tyler will initially be assigned to Reliant Energy, helping the firm strategize its use of Web marketing during its transition to deregulation. Tyler, who was previously marketing director for Digitas, will supervise the overall direction and implementation of client projects.

Tyler began his career in consumer packaged goods product management for Lehn & Fink Products, where he worked on grocery and hardware brands.

Sourcebook Corporation is making plans to publish The Silicon Valley Sales and Marketing Sourcebook, a collection of independent creative and technical resources available to Bay Area business managers. Sourcebook offers complimentary listings to companies that provide relevant products and services, and will be distributed free to approximately 10,000 qualified entrepreneurs and executives in January 2003.

“Most of the people we talk to about this project wonder why it’s never happened here before — even the San Diego creative services market has its own version, and it has been successful for almost 20 years,” said Brian Ferrario, Sourcebook co-founder and president of San Jose-based Contentlab.

iTV player Wink Communications has hired Bryan McGuirk as president of programming and ad sales. McGuirk has worked for 12 years in broadcast and cable television sales and distribution. He was most recently president & COO at TViFusion, a digital cable network development and operations company. He also worked for NBC as vice president of affiliate relations, as well as VP and director of NBC Asia.

“As Wink Communications enters into a newly-broadened landscape for ITV, Bryan brings the perfect blend of large company and start-up sales leadership experience,” said Maggie Wilderotter, Wink’s CEO.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

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