Execs and Accounts for June 14, 2002

Interep Interactive’s Winstar Interactive Media has been chosen by StreamCast Networks to rep Morpheus, the company’s peer-to-peer communications product, and the MusicCity.com portal. Winstar will supplement the efforts of StreamCast’s own regional sales staff.

“Morpheus generates an average of 1.2 million unique visitors each month who stay an average of 142 minutes per session,” says Interep President Adam Guild. “This kind of stickiness is unique on the Web. We are looking to serve more than 2 billion ad impressions each month.”

With approximately 90 million downloads in its history, Morpheus is the most downloaded P2P software product ever.

Mello Yello, the citrus drink from Coca-Cola, has launched its first consumer Web site. The site features Web radio provided by Loudeye Technologies, two interactive games, and an activity called “Do I Rock or Not?”, which is modeled on amihotornot.com, the peer rating site which gained cult popularity in 2000 and spawned several copy-cat sites.

“Our goal with melloyello.com is to create an interactive community that lets people interact with the brand in a fun way that keeps them coming back, generates good word of mouth and lets people learn more about Mello Yello,” said Stuart Sheldon, senior brand manager at Mello Yello.

Additionally, on June 17, visitors to the site will have the opportunity to view new Mello Yello advertising before it debuts on television later in the month. The spots continue the “How would you stay smooth?” theme used in earlier Mello Yello campaigns.

“Debuting the new ads on melloyello.com is our way of thanking all of the loyal Mello Yello drinkers who visit the Web site,” Sheldon said. “It’s also another way for consumers to interact with the brand.”

Goodyear has launched a new Web site specifically targeting travelers who plan to travel by recreational vehicle this summer. The new site addresses issues concerning the selection, purchase and maintenance of tires for motor homes and other RVs. The site tackles the mystery of tire selection by allowing visitors to search for tire information by vehicle type or tire name. The features and benefits of each tire are provided, making it easier for RV owners to determine the best tire based on the size and application of their recreation vehicles.

“Tires are a complex and technical component on recreation vehicles,” said Dave Beasley, director of marketing for Goodyear’s commercial systems group. “We want to share our expertise to help make life a little easier and safer for RV owners.”

Visitors to the site will also find information about tire maintenance, including the factors affecting tire wear, tips on maintaining and storing RV tires, and advice on determining the proper inflation pressure for various load conditions.

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