More NewsExecs and Accounts for June 16, 2003

Execs and Accounts for June 16, 2003

Hyundai names new marketing chief; ad servers line up clients; and DoubleClick inks Ensemble agreements.

Hyundai Motor America has named Brian Miller its new vice president of marketing, responsible for overseeing all marketing and advertising for the automaker in the U.S.

Most recently, Miller was director of marketing for Continental Automotive Systems. Prior to that, he worked at Ford Motor Company from 1977 to 2001.

“Brian brings a wealth of marketing experience in the automotive industry,” said Finbarr O’Neill, president and chief operating officer for Hyundai Motor America. “We believe he will be a great new addition to our team and will play an important role in helping us achieve our goal of Tier One status.”

The online ad-serving agreements keep coming.

German ad serving firm Falk eSolutions AG, which just last week launched operations in the U.S., has signed a new ad-serving client in ad network Adtegrity.com.

Adtegrity’s online advertising network consists of 250 Web sites and delivers over 1.3 billion ad impressions per month across several vertical content categories.

Meanwhile, 24/7 Real Media has re-upped its ad-serving agreement with Aviation Week‘s AviationNow.com. The ad company’s Open AdStream Central product will be the site’s exclusive ad serving product.

Aviation Week is a division of the McGraw-Hill Companies.

DoubleClick has signed several new clients to use its Ensemble marketing automation software — a product line spawned from its acquisition of Protagona in November 2002.

New customers include General Motors’ OnStar subsidiary, Orbitz, Lycos, and two unnamed financial services companies.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts