Execs and Accounts for June 23, 2003

Marketing analytics provider WebSideStory has appointed Rand Schulman as chief marketing officer. Schulman founded Keylime Software, an early Web analytics play that was recently acquired by Overture. Most recently, he was senior director strategy and senior director products for WebTrends, the Web analytics product line for NetIQ.

“Rand is a recognized leader in our industry,” said Jeff Lunsford, CEO of WebSideStory. “He has tremendous vision and insight that will take our product development efforts to new heights.”

Bigfoot Interactive has signed 20 new clients so far in 2003, including Wildlife Conservation Society, Houghton Mifflin, Multex Investor, Malvern Instruments, CNET Networks, and Cox Newspapers properties Dayton Daily News and Austin American Statesman.

“We’re delighted to provide these companies with solutions that allow them to maintain the integrity of their brands through personalized and targeted email messaging,” said Al DiGuido, Bigfoot’s CEO.

Agency.com has launched MotheroftheBride.com, a new microsite for women’s catalog retailer Barrie Pace. The upscale fashion design cataloguer tapped Agency.com to present “a sophisticated selection of formal or casual apparel, specifically selected to meet the various needs of a wedding, from the rehearsal dinner through the wedding and reception.”

itraffic, the interactive marketing and advertising subsidiary of Agency.com, will help promote the site through search enhancement. itraffic has been working with Barrie Pace on its online marketing efforts since October, 2002.

“MotheroftheBride.com provides Barrie Pace a unique opportunity to help serve an extremely important, but largely under-served market,” said Lori Krzyzewski, VP of marketing for Barrie Pace.

PagesJaunes, a popular French Web site and subsidiary of Wanadoo, has renewed its contract with Real Media Europe, a division of 24/7 Real Media, to use Real Media as its exclusive ad management technology. Under the deal, Open AdStream will be used locally on PagesJaunes, as well as on sixty other Wanadoo sites, all accessible from the Wanadoo portal. Wanadoo said the proximity and expertise of the Real Media France team motivated its decision to renew.

Integrated marketer Epsilon has entered an alliance with email marketing software developer Britemoon. Under the deal, Epsilon will use Britemoon 4.0 to support the development and implementation of its integrated marketing programs.

“We are pleased to offer Britemoons e-marketing functionality to Epsilons clients, said Bryan Kennedy, Epsilons COO. “Their comprehensive email application will enhance our ability to develop and manage multi-channel customer relationship marketing campaigns for clients.”

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