More NewsExecs and Accounts for June 27, 2003

Execs and Accounts for June 27, 2003

Beyond Interactive develops 'intromercial' unit for Sun Microsystems; Bizjournals to distribute Amazing Media's AdVariant product

Beyond Interactive has developed an “intromercial” ad unit for its client Sun Microsystems. The ad, which ran on CNET Networks’ News.com for a period of 24 hours, was the first homepage takeover to appear on that site. The intromercial is a five second rich media ad unit that plays upon site entry before the front door loads. Users can elect to bypass the ad.

To develop the unit in conjunction with CNET Networks, Beyond Interactive used a combination of Macromedia Flash and the commercial break ad format from the Eyeblaster rich media platform.

Bizjournals, the new media division of American City Business Journals, has agreed to distribute Amazing Media’s AdVariant product, which allows local and regional advertisers to manage online ad campaigns.

“The AdVariant application is so easy to use, we think it will encourage our local business users to step up their advertising on our sites,” says Tim Bradbury, executive VP of bizjournals.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts